No 4 (2015)

The article studies the imaginative component of the concept ‘WORLD TREE’ in Russian linguistic picture of the world. The aim of this research is to describe image as one of the main parts of the linguistic picture of the world. There are different definitions of the mentioned term. The basis of the viewpoint of the authors is the so-called grid of reference - tree morphology, due to which the global image of the world is reduced to a specific cognizable object. With the crown of the tree correspond birds, for example, the mythical bird Sirin. Creature with the head of a girl and the body of a bird, which connected the human’s world with the world of the gods. World tree is often represented by the invariants, since it is a kind of ideal objects.

Within this material we will consider the specific features of author’s neologisms which are not only a key conceptual element of the verbal component of the synthetic lingual personality functioning in the space of the Russian rock culture, but also an efficient instrument of realisation of the cognitive and pragmatic SLP modeling programme. We understand synthetic lingual personality (SLP) as a polysemiotic, polycode cognitive and pragmatic unit existing and developing in several semiotic zones at a time. It may be considered as a particular realisation, a fragment of a discursive personality and at the same time as an independent cognitive and pragmatic subject structure. It has a special internal and external structure. The SLP internal structure includes three main levels: 1) linguosemiotic; 2) cognitive and pragmatic; 3) associative and interpretative. The external formal structure consists of four components: 1) verbal; 2) articulation; 3) music; 4) image.The system of author’s neologisms, a kind of “neoconcepts”, has a special place in the structure of the verbal component of the Russian rock culture representatives’ SLP. Neoconcepts are of a great social importance because of their relevance to the social and cultural environment. This status of lexico-semantic innovations is explained by the fact that neologisation is due to the activity nature of the man’s mind and reflects the linguocreative potential and dynamics of development of the SLP cognitive competence. This type of verbal conceptual codes has an extremely high degree of sense concentration and they may be considered as the most refined conceptual “product”/a result of cognitive and pragmatic SLP intentions. Within this study we apply the cognitive and discursive approach to the inner properties of the neologisation process which reflects the level of SLP cognitive and pragmatic activity. The SLP linguocreative potential expressed in the process of neologisation is determined by: 1) the quality properties of the general cognitive and pragmatic programme of SLP modeling; 2) the specific features of the cultural and socio-political environment where the personality exists. This is especially pronounced in the context of the Russian rock “heroic” epoch.

Various sub-modi, that form the modality of the “other world” probability, characterize the subject of utterance through the seme defined by properties, which the subject possesses. Sub-modi are components of the inner non-predicative modal frame objectivized by modal lexemes.

The article deals with contemporary tendencies of Linguodidactics. The author shows relevance of the anthropocentric approach to the description and teaching of the Russian Language using the Russian word-formation as an example.

The article describes the main approaches of the study of the concept of ‘values’: in terms of cultural linguistics, sociolinguistics and pedagogy. Methodological support required when working at the lessons of the Russian language in order to create sustainable social axiological orientations for students has been developed. The practical tasks aimed at building the moral stand of the coordinate system at school have been presented.

The article discusses the emotiveness as a stylistic feature of journalistic speech. Emotionally expressive nature of lexical resources as a characteristic feature of this style of speech. Analyzes the linguistic resources of this style of speech.

The article characterizes a linguistic and cultural image of Vietnam in Russian publicist picture of the world, especially fields “War” and “Peace” which are the most important for the image. The structure of the fields is described on the material of M.M. Ilyinsky “Indo-China: Ash of the Four Wars”, where the image of Vietnam is central.

In the article the question of an integrated approach in teaching a foreign language in non-linguistic higher education institution is considered. The art originality of Edgar Poe’s “The Man of the Crowd” is offered as the subject in this type of teaching, in particular, the poetics of psychological antinomy “the personality - the society”. By the example of the representation of a group psychology and the influence of society on behavior and world-view of the individual, the role of this work of art in formation the humanistic world outlook and cultural potential of the student’s personality is defined.

This article advances the thesis about ironic sense of discourse to be primordially the result of linquocreative thinking. Linquocreativity expresses itself in two forms: a) it arises on the level of non- ironic and neutral senses of expressions as “the secondary modus nomination”, b) it is formed on the basis of ready paremio-phraseological constructions with ironic senses, “turning” the ironic sense of the base expression into the necessary subject of the communicative-pragmatic course for the speaker. Consequently, on the basis of formation of ironic sense there is anyhow a linquocreative mechanism.

The article identifies common and different features of the concept ‘Destiny’ in Russian and Arabic linguistic cultures. We define the terms cultural concept and linguistic world view as basic units of cultural linguistics. The article also analyzes synonymous rows implementing the concept “fate” in Russian and Arabic to identify the core and the periphery of the linguistic realization of the concept in the compared languages. Then the similarities and differences in the understanding of the studied concept by the representatives of the two linguistic cultures are fixed in using the paremiological base of the two languages. The analysis shows that in the Russian language fate may be some imaginary force, but in Arabic it is always the power of Allah.

Lacunas in background knowledge, differences in the linguistic vews of the world, prejudices and stereotypes create problems when reading foreign language literary texts in the process of teaching foreign languages. The article analyzes difficulties which a foreign language reader faces and ways to overcome them. According to ethnic linguists, one of the ways of eliminating lacunas of background knowledge is including elements of foreign culture. Another way is to teach students empathy, tolerance and openness. The authors explore the phenomenon of cultural background information in foreign- language texts, and come to conclusion that the latter consists of 3 components: factual, value and figurative. According to researchers, most literary texts contain cultural background information. The authors conclude that when reading foreign language texts, you can use a number of learning methods, which help you to overcome the difficulties of perception and understanding the components of cultural background information. These include learning activities, aimed at understanding vocabulary with a cultural component, techniques, aimed at mastering cultural background information of classical texts, learning activities, aimed at identifying stereotypes and overcoming cultural otherness. The article is illustrated with numerous examples in Spanish.

The article discusses phraseological verbal units which aren’t expressive (called here analytical phrasemes), but in which the component parts of the expression take on a meaning more specific than or otherwise not predictable from the sum of their meanings when used independently. The examples are taken from the official treaties where they are numerous.

The article presents a model for classroom and autonomous student work management with the application of continuous and end-of-module academic performance evaluation system, which determines types of language skills, types of exercises and forms of work, being aimed at mastering second-language communicative competence, developing critical thinking and, ultimately, improving their level of language proficiency.

The article is about professional leadership, modern ways of influence aimed to integrate professional cooperation. There are three types of professional leadership determined: business, intellectual, communicational. Professional leader characteristics are studied.

Methods of using computer technologies and the Internet in education are shown. The opportunities of realization pedagogical technologies, organization of educational projects in the Internet community are examined. The overall ideas of realization of new technologies are connected with need of personal development of learners, which is determined by new conditions of activity in an informational sphere.