No 4 (2016)

In this paper we analyse of the difficulties of foreign students in such form of final control as “story on the picture”. Causal regularities of psychological and methodical nature of the available results are traced, and the author tested instructional techniques of work with situational pictures during are shown.

The article highlights a number of definite ways for semantization of a new lexical material while working with French and German texts in the field of veterinary. New forms of introduction and mastering material are analysed on the basis of two languages different in structure and form. An important aspect in explanation is the contextual semantization of lexical unit inseparable from understanding and awareness of the given phenomena.

The paper addresses methodological potential of mobile technologies in teaching a foreign language. The principles of creating exercises for Russian as a foreign language mobile learning at levels A1-A2 are considered in the article.

The article deals with the aims, principles, methods and techniques of the formation of communicative culture of students of high schools on the background of the dynamic socio-cultural and communicative processes in the Russian language the second decade of the twenty-first century.Starting with the traditional definitions of speech, the authors seek to logic circuit to the justification of the communicative culture formation methods in the conditions of modern sociolinguistic development of the Russian language. Features of communicative culture are considered in the aspect of literary norms and practices of communication tasks. The article raises the problem of according the language system and the norms to the conditions of communication in a given society at a particular historical era. Literary norm is considered as a benchmark of effective functioning of the language system in communicative processes.The article pays a special attention to expressed in the 20s of the last century, but until today still not conscious ideas G.O. Vinokur about the role of speech culture as a humanitarian technology which is able to ensure sustainable social development.Along with discussion of theoretical questions of communicative linguistics the article contains a number of proposals in the field of methodology of formation of communicative culture of the university graduates.

The article regards the use of military and historical terms denominating sportsmen in English- speaking sporting discourse. Sporting discourse metaphor acts as basic expression means on the one hand supporting interest to event conditioning its apprehension, expected social reactions and on the other hand repeatability, recognizability of considerable part of metaphors realize standard character as one of the features of sporting discourse.In military and historical metaphors two different worlds are combined: “war” and “show”, for example the use of such denominations as “gladiator” or “armada” refers a reader or a spectator not to a war, but to representation of war in films, books or visual images.In the result of analysis done it has become clear that in English-speaking sporting discourse besides standard synonymic set - enemy, adversary, opponent, rival denominating sporting agents heading is used in sporting publication: Know the enemy under which a team is meant to play with.

This article explores how corpora can help us to enhance learners’ spoken and written English language skills. Speaking takes place through sound and is instant, while writing creates a material record that is read later. These facts lead to substantial linguistic differences between the two forms ofcommunication. A corpus of spoken or written texts helps us understand these differences through real examples.Corpus analysis can also assist in addressing the problems of what to include in an advanced syllabus to help our learners to use grammar that is appropriate to the mode of communication. Mike McCarthy, Emeritus Professor of Applied Linguistics at the University of Nottingham, UK, suggests that teaching English at the advanced level among other issues should include:Key differences between spoken and written grammar (e.g. ellipsis and substitutions in spoken language).Grammar that enhances style and promotes academic success.Examples of grammatical features that correlate with high grades (and are called “positive discrimination features”) include: coordinating adjectives, e.g. George is a compassionate and caring friend; nominalization - packing of information into the noun phrase which otherwise might be given in, for example, the verb phrase (compare The enemy began to attack at noon. The enemy attack began at noon.); modality (using a modal verb and a modal adverb), (compare Education will be different. Education will certainly be different.)

The article is devoted to the leading role of cognitive-communicative approach in the foreign language learning process. This role is based on the statement that the process of speech productionactivates the knowledge stored in the human cognitive system. Analyzing the involvement of students in the assessment activities viewing as one of the cognitive synthesis forms “thought - speech - language form”, we consider the human potential to transform their own activity in the subject of practical transformation of its internal capabilities applied to the study of a foreign language.

Language, speech and a speech activity are the main aspects of linguistic phenomena. The speech activity consists of speaking, written language (generation and delivery of information), listening and reading (the process of perception and processing of information). In Russian as a foreign language teaching system at the polytechnic university Preparatory Department reading is important, as it helps to meet the student’s educational needs for new information related to the area of expertise. The purpose of reading is comprehension, which is a complex mental activity. Reproduction is a part of understanding (perception - understanding - remembering - reproduction). Factors that affect reading comprehension is described, requirements that one should take into account to avoid many of the difficulties and problems when studying at the polytechnic university Preparatory Department are presented. To meet these requirements one should know characteristics of understanding (entirety, accuracy, deepness). Good results can be achieved through gaining skills associated with understanding language material; text content; comprehension text content. At different stages of learning students improve different reading skills: reading techniques and skills of mental operations. At the Preparatory Department all reading skills play an important role, as training starts with the training of sound-letter relationships in the syllable. Difficulty/ease of reading training as a kind of verbal activity is devoted to the last part of the article. Different viewpoints of leading trainers are presented. Difficulties appearing when one is learning to read a foreign language and recommendations that may facilitate these difficulties are described (prediction method). A special attention to the development of a probabilistic forecasting mechanism is paid. Last part of the article concludes that reading is a very complex type of speech activity in both psychological and methodological aspect, and in this regard, one should learn reading as early as possible.

The article contains a study on the phenomenon of Anglo-American interjections borrowing in Russian language on the example of exclamation wow . An attempt to detect the causes and consequences of this borrowing is based on a contrastive analysis of an American exclamation wow and Russian interjections with the similar meaning. The analysis extends the conclusions of the important role which wow plays in the process of axiological changes and formation of “correct” market instincts in Russian language consciousness.

The article is devoted to a culture of business communication in a technical college (in a foreign language). The role and importance of business communication for the professional activity of future engineers are noted. The experience of the educational program implementation on the subject “Business Foreign Language” is given. The article deals with three sections in the professional field of communication: the basics of business correspondence, the basics of business communication, business meetings; international cooperation in special field. The importance of ethics in business communication as well as in everyday life is stressed. A wide range of genre varieties of written and verbal communication is shown in the chapter of professional communication. Competences acquired through the study of this discipline are considered.