No 4 (2015)

This article defines the modular approach to structuring the contents of the course “The Russian language and standard of speech” for non-linguistic students. The author’s model of forming the course’s contents consisting of six units is offered. Also described some of the methods and techniques, that help us to implement a modular approach in the classroom, provide an opportunity to subdue the process of teaching communicative needs of the future professional activity. It is proved that the modular approach to make an efficient selection and systematization of professionally-marked didactic units, provides the flexibility of learning, the possibility of its modification, allows to take into account the diversity of professions students.

The article is devoted to questions of occurring innovative reforming of language education. In particular in article some questions concerning formation of cross-cultural communication by innovative methods of electronic technologies are considered. E-learning tools are considered as an innovative method of intensification of the learning process and as an integral part of modern language education.

The article deals the problems of teaching Chinese students independent reading using multimedia and tests in order to self-control. The authors propose an approach taking into account the ethno- culturological peculiarities of the Chinese, the specifics of their mentality and traditions of language teaching. The proposed concept of ethnically oriented education is realized on the basis of specially paragraphing, appropriate tasks and exercises, developing the language forecast.

How to increase the amount of educational material in Russian as a foreign language in an Italian classroom, having reduced the period of its learning? How to achieve better understanding and deeper language acquisition? How to strengthen a positive transfer and and overcome the negative influence of the native language? The answer to these questions gives an analysis of the most common oral and written students’ mistakes which are caused by translingual interference (of the native or the second foreign languages). The different alphabets and bases of articulation of the languages, the systemic differences in grammar and vocabulary, all of this produce resistant and hard-to-correct mistakes. The first step to eliminate them from students’ language is teachers’ comprehension of the nature of these mistakes. The second step is the constitution of a learning process, that would take into account the similarities and differences of the native and studied languages, and that could thereby prevent violations in Italians’ speech in Russian language.

This article points out the syntax of the French in Africa on an example of grammatical peculiarities of the parts of speech under the influence of local languages and due to the specifics of the African version of the French language, focuses on the cases of deviance that have become the typical features of the local version of the French language.

The purpose of this article is to examine the communicative-pragmatic characteristics of PR- discourse in their reciprocal relations and mutual determination with specific features of the recipient. The research material was made by PR-texts created in the period from January 2010 to October 2014 (total number of text fragments is 7453) by The of Public Relations Department of JSC “IDNC of North Caucasus” and aimed at specific target groups. Discourse analysis as main method used in the study allowed to identify the parameters of this type of communications and to prove their function in the media, as well as to clarify their status in discursive and textual space in modern society. Structuration PR-discourse is determined by the level of competence of the addressee, which determines the choice of lexical items and syntactic patterns that, in turn, affects the modeling of specific genre. Pragmatics PR statements clarifies pragmatic PR-discourse, including, features of PR-object and the specifics of the recipient factor, which contributes to the success of PR-communications.

The author of the article analyzes the novel “I am a Passer-by in your World” by Dina Damian in close correlation with the issues of ethnocultural identity of the writer, bilingualism, transglottation, ironic rethinking of classical literature and Soviet ideological values. Special attention is paid to the binary opposition of “gender-human”, which determines the basic philosophical and artistic concept of the novel.

The article comments on the Days of Russian language and Russian education in April 2015 in Tadjikistan. Events were organized in the framework of the Federal target program “Russian language”.

The article is written in the genre of reader response. The author of the article comments on the article of Professor Dai Fan (Guangzhou, China) “Writing, sharing and growing: creative writing in English at a mainland Chinese university”, which was published in the “Bulletin of PFUR. Education Issues: Languages and Specialty” (No. 3, 2015). This form of dialogue on the pages of the scientific journal replaces direct face-to-face dialogue and promote further cooperation between academicians and professionals in language teaching.