No 3 (2016)

The article considers the lexical units of Modern British English which have entered the common use from regional and social dialects. The aim of the study is to find out whether regional and social lexemes undergo additional pejorative sense development while shifting from non-standard language forms to standard British English. The data for the research has been extracted from “The Oxford English Dictionary”. It is stated that within the period of the XVI-XX cc. the regional dialects of Great Britain didn’t contribute a lot to enriching pejorative lexis. The lexemes from the social dialects entered the Standard English language mostly within the period of the XIX-XX cc. with the tendency to their growth in the second half of the XX c. The conclusion is made that in most cases regional and social units have functioned as pejorative means before they enter the common use so that they don’t acquire additional pejorative sense development in the standard language.

The article deals with the use of zoonyms in Russian and Azerbaijani languages. It is noted that the asymmetry of sign is vividly presented in sphere f zoonyms that is logical in terms of man’s learning a surrounding world. Representations of animals form stable cognitive models, one way or another characterizing the mentality of various nations. One animal can provide different and even contradictory connotations of thinking and psychology of various nations. Comparison of the Russian and Azerbaijani languages in this aspect has never been conducted. Meanwhile, the importance of such a study does not give rise to doubt, especially in terms of modern cognitive linguistics. Research shows that the Azerbaijani language has experienced and continues to experience a strong influence of the Russian language in the comprehension of animal images. If the Azerbaijani language does not create parallels, then it borrows Russisms. Especially this phenomenon is characteristic of conversational speech.

The article centers round theoretical issues of functioning and describing value-concepts. Attention is drawn to their linguistic and cultural significance, dynamic nature as well as specificity of their diachronic changeability. The fact of the presence of different approaches to the restoration of value- concepts is pointed out and choice of the methods of modeling is substantiated. These methods are of complex and visual character. On the basis of local poetic Internet texts attempt is made to model images of the value-concepts of Vitebsk and Vladimir which are shaped in the language conscience of the residents of the Regions. The research findings have proved the space variability of the ideas of value-concepts: notion nuclei of the analyzed value-concepts have similar culturally significant content features. However, they differ in zones of factual information and interpretation.

Speech genre is seen as a pedagogical method organized an innovative model of forming tool of communicative competence. In the context textcentric approach to didactics are mapped to different points of view on the methods of teaching speech genres. Analyzed the system of exercises aimed at the development of pragmatic communicative competence. Presents the components of “passport” speech genres that are in demand in typical situations, management, analyses the didactic methods of creating on the basis of a sample of the original texts.

This article focuses on the relation to the Other - the underlying aspect of dialogism - in the works of Mikhail Bakhtin. His approach to heterology (science or knowledge of the Other) is fundamental to analysis of such themes of his oeuvre as carnival (laughter), history, and economy of human existence.On a certain stage it appears, that two configurations may be distinguished in Bakhtin’s conception of the Other. First, the Other dominated and apprropriated by the subject, or Author, or Self in the dialogic relation - it is only a provisional Other. The second is the irreducible Other, outside the possibility of adequate knowledge and thus potentially excluded from dialogue. Thus, the end of dialogue, the silence remains as a dark shadow on the horizon of the meaningful discursive logic. Moreover, the concepts of meaning and truth itself seem to be jeopardized here, since “answers to questions is what I call ‘meanings’” (Bakhtin).Nevertheless, Bakhtin never openly questions the fundamental values of knowledge and final truth; his position may be summed up thus: «The truth is out there. Only it is probably not cognizable to an individual. Or may be not to anybody».

The article discusses the ironic narrative from the viewpoint of cognitive linguistics that allows us to refine the model parameters irony realized in the semantic space of a literary text. Ironic narrative regarded by s the author of the article as verbal and text-forming irony, objectifying language personality characteristics and individual author’s view of the world. Decisive importance for the cognitive modeling ironic narrative become “interpretive” markers of mental spaces, which represented in the micro- and macrocontext.