SPEECH GENRE AS A PEDAGOGICAL METHOD ORGANIZED AND DEMANDED AN INNOVATIVE MODEL OF FORMING TOOL OF COMMUNICATIVE COMPETENCE

Speech genre is seen as a pedagogical method organized an innovative model of forming tool of communicative competence. In the context textcentric approach to didactics are mapped to different points of view on the methods of teaching speech genres. Analyzed the system of exercises aimed at the development of pragmatic communicative competence. Presents the components of “passport” speech genres that are in demand in typical situations, management, analyses the didactic methods of creating on the basis of a sample of the original texts.

speech genre, innovative model, textcentric approach, the instrumental formation of communicative competence