The article considers the experimental data on the scientific discourse perception. The development of hypermedia technologies led to the changes in the interaction between the addressee and the addressant, the text and the recipient. Particular attention is paid to the analysis of the factors which successful communication is based on.

The article attempts to study phraseological units with somatic body parts component of the Arabic language in comparison with Аvar and Russian languages. The paper covers the following problems: the comparison of phraseological units of three unrelated languages, the exposure of semantic peculariaties of analyzed somatic phraseological units, the description of structural-grammatical composition of Arabic, Avar and Russian somatic phraseological units, the research of interlanguage equivalence of somatic phraseological units in compared languages.

The current article is dedicated to the problems of verbal adverb's understanding among Persian-speaking students and it also focuses on equivalents of its translation into Persian. Because of absence of verbal adverb's category in Persian and since it is formed by two aspects which have no equivalents in Persian, studying of verbal adverb presents serious difficulties for Persian-speaking students.

This article studies on compliments as an important factor of cultured behaviors in communication, and on their rules and impacts in various aspects of modern life. The analysis is based on Russian and Vietnamese materials which include the most typical situations.

In the article under discussion the ways of creating illogical word combinations by means of using the lexical units aimed to create semantic-logical incongruity in fiction texts are analyzed. The use of lexical means causing incompatibility in fiction texts are illustrated in the classical literature quotations.

The reasons of valuating element sign modification of some words are often out of the laguage sphere. Sometimes under the influence of extralinguistic factors a neutral from the point of viev of valuation word can gain a valuating seme and a valuating word can change a valuating sign to the opposite one (from «+» to «-» and vice-versa). Such events took place in the German language in the period of Nazi dictatorchip as well (from 1933 to 1945). The present article is conserned with the research of the reasons and pecualiarities of valuating sign modification of some words of the German language in the given historical epoch.

In this work the recently appeared in the Spanish construction estar+siendo+Participio is examined, its conditions of use and perspectives in the modern language are considered.

The author suggests according to the real working of the names-precedents in the discourse to differentiate the names-precedents-references and the names-precedents-descriptions.