Vol 24, No 2 (2024)

Theory, Methodology and History of Sociological Research

Vertical differentiation of the early non-Western societies: A factor of resource availability

Davydov S.A.

Abstract

The article aims at explaining the influence of the resource factor on differentiation in the early non-Western societies. The author uses extensive historical and anthropological data and analytical tools of classical and contemporary sociological theories to prove that scientific works consider the sufficiency of life support resources as a significant factor in sociogenesis. However, the direction and mechanism of this factor are interpreted differently due to the qualitative features of societies under study. An increase in the number of life support resources could play a stimulating role in the complication of those social structures that had relatively developed production technologies, which allowed to institutionalize private ownership of the means of production, i.e., the growth of wealth led to an increased exchange and, accordingly, to social inequality and, ultimately, to the state. Social differentiation developed differently in societies that were forced to significantly increase their economic efficiency but did not have developed production technologies or could not borrow them from their neighbors, i.e., the population growth, not supported by an increase in labor productivity, led to a shortage of life support resources. Thus, people were forced to look for more effective forms of labor organization, such as the involvement of large masses of community members in solving general economic problems, which was best ensured by a hierarchical socialeconomic system with elements of coercion and planning. In some areas, population mastered irrigation farming technologies which further accelerated social differentiation. Within this new social structure, clan relations were preserved for some time but only as a means of legitimizing the new order. As vertically integrated relations strengthened, they ceased to need justification due to achieving legitimation and dominance.

RUDN Journal of Sociology. 2024;24(2):277-292
pages 277-292 views

Canceling Weber: Strategies of struggle with the classic a century ago and today

Kildyushov O.V.

Abstract

The article considers a little-researched topic - fundamentally contested classics: when canonical figures in the history of social thought are regularly placed at the center of intense discursive struggles that go beyond the boundaries of normal scientific criticism. First, the author mentions the ambivalent reception of M. Weber’s heritage as a basic element of the sociological canon due to its extremely fragmentary nature even within the positive perception of his ideas. Further, the article schematically reconstructs the long tradition of intellectual struggle with Weber personally and his ideas. The author believes that there is a gap in global Weber studies, which is anti-Weberianism as a significant intellectual and cultural practice that has not yet been explicitly reflected, and proposes an analytical scheme for systematizing permanent attacks on Weber at different levels (personal, discursive and institutional). The first critical strategy focuses on Weber’s personality, emphasizing the incoherence of his scientifictheoretical views and way of life. The second type of criticism focuses on Weber’s ideas, trying, under the guise of academic polemics, to refute the main provisions of Weber’s sociology as untenable for productive work within the current sociological research (as a rule, the leading motives of such a strategy lie outside scientific discussions). The third anti-Weber strategy is openly political/ideological in nature and aims not so much at exposing the scientific fallacy of his theses as at their ideological condemnation, formal ban or “cancellation” as harmful and dangerous for the goals of particular social movements. In conclusion, the author mentions some attempts to “cancel” Weber in Russia - both within the academy and by ideologically biased publicists and bloggers.

RUDN Journal of Sociology. 2024;24(2):293-307
pages 293-307 views

Military irregularity and the problem of social order in the light of Carl Schmitt’s Theory of the Partisan: Between the political and the criminal

Brodskiy V.I.

Abstract

The last decades have been marked by an increasingly widespread presence of irregular warfare in both international and internal conflicts. The most sought-after theoretical framework for understanding the nature and activities of irregular formations remains Carl Schmitt’s Theory of the Partisan published in 1963. The article reconsiders Schmitt’s criteria of partisanship and presents irregular warfare as a social phenomenon outside the social order maintained by the state, which potentially threatens the state despite their initial convergence of interests. The criminalization of the irregular combatant, carried out by the occupying force of the international conflict, might be continued by his subsequent criminalization by the social order which he had previously helped to restore. Although the Theory of the Partisan implies such an explanation, it does not fully develop it. The author identifies a reverse relationship between the internal politicization of irregular formations and their external criminalization: the occupant disregards the partisan’s political motives, focusing on the criminal methods of armed struggle and considering the partisan as merely a flagrant disturber of order to be neutralized by police operations. On the other hand, the yesterday’s hero can be declared a criminal by the regularity that previously provided him with support, if he converts the high intensity of his political commitment into demands to the regularity. Although such initiatives might be considered as a continuation of the political struggle by the partisan, they can be interpreted as a direct threat to social order by the state, which leads to criminal prosecution. Thus, the encouragement of irregular warfare is an effective means of combating external aggression in the short term, but in the long term it becomes dangerous as threatening social order. The author makes a conclusion about the indistinguishability of the political and the criminal under the full-fledged civil conflict due to the mutual criminalization of its participants and to the politicization of their criminal means of violence, providing some historical examples to show various manifestations of the criminal-political ambivalence of irregular formations.

RUDN Journal of Sociology. 2024;24(2):308-334
pages 308-334 views

Contemporary society: the urgent issues and prospects for development

Russian students on the potential and limitations of artificial intelligence in education

Aleshkovski I.A., Gasparishvili A.T., Narbut N.P., Krukhmaleva O.V., Savina N.E.

Abstract

The rapid entry of artificial intelligence (hereinafter AI) into all spheres of social life determines the need to consider ongoing changes and to conduct systematic sociological research. Education and science are key resources that, on the one hand, develop and improve AI technologies, but, on the other hand, fully experience the pressure of contradictions caused by new technologies. It is important for both the higher education system and society as a whole to understand how students react to new opportunities and technologies, how involved they are in the use of AI in their educational activities, and how they evaluate their experience of applying new technologies in learning. The article presents data on the Russian university students’ assessment of their personal experience of using generative AI models (neural networks) in educational activities, highlights the most popular AI functions, and evaluates students’ satisfaction with their use. The article is based on the survey of Russian university students conducted in 2023-2024 (N = 52919), which showed that, despite the current massive fascination with digital technologies and the use of neural networks, Russian students assess quite ambiguously their use in studies, and in senior years, this assessment becomes more critical and balanced (concerning the opportunities provided by AI). The survey data allows to conclude that the use of generative AI models in education requires a set of decisions on the direct regulation of its application and ethical issues, the thorough revision of the students’ forms of independent work, including final certifications and test tasks, and a search for constructive approaches to the use of AI to improve the quality of education and the work of the higher education system. Moreover, AI assigns the higher education system a task of developing students’ critical assessment of the results of interaction between a human being and a neural network, focusing on the limitations and capabilities of the generated information, and acceptable formats for its use in research and learning.

RUDN Journal of Sociology. 2024;24(2):335-353
pages 335-353 views

Sociological interpretation and an attempt at interdisciplinary study of artificial sociality and artificial intelligence

Menshikov V., Komarova V., Bolakova I., Ruza A., Ruza O.

Abstract

The article considers the main participants of artificial sociality (people and artificial intelligence tools) and communication between them. The study is predominantly sociological but includes an attempt to address the mathematical-technological aspects of artificial intelligence as creating a new social reality for human society - artificial sociality. In the first part of the article, the authors analyze communication as the basis of sociality, using the methodology of N. Luhmann. The second part shows how mathematical technologies of artificial intelligence became social technologies in the framework of artificial sociality. The third part describes experimental communication between people and artificial intelligence tools on the example of ChatGPT. The authors conducted a sociological survey of students at the Daugavpils University (January 2024, N = 423, excluding IT students) to identify typological groups in relation to the use of artificial intelligence in education. Three “ideal types” of students were identified: “optimistic users” (18 %), “neutral testers” (17 %) and “skeptic avoiders” (10 %), and a mixed group of “testers-optimists” (31 %) - the largest group of respondents with a positive attitude towards artificial intelligence but without sufficient experience of interaction with it. According to the authors’ empirical data, there is a stratification among students in relation to artificial intelligence tools and their use in learning, which may lead to segmentation of the higher education in the future (in terms of training formats, its participants, organization of the educational process and perhaps the results of learning). The demand for an interdisciplinary approach to the study of artificial intelligence will increase, since it is interdisciplinary in nature, and no single science will be able to make a breakthrough.

RUDN Journal of Sociology. 2024;24(2):354-378
pages 354-378 views

New urbanization policy in China: Causes and prospects

Barkov S.A., Zhang J.

Abstract

More than forty years passed since the start of the reform and opening policy in China, which made millions of peasants move to the city. Urbanization has become one of the most important social processes in China, which helped the country gain a powerful economic potential based on the accelerated industrialization. Social-economic development is impossible without the expansion of cities and their populations. Until recently, cities have been centers for developing human capital and ensuring economic growth. However, urbanization has negative consequences as it leads to an outflow of workforce from rural areas, thus threating their social development. To confront such a threat, the Chinese government introduced a new type of urbanization for the simultaneous revival of rural areas. These two national strategies may seem opposite in terms of goals and objectives: the first stategy aims at developing cities and improving urban living conditions; the second strategy aims at developing rural infrastructure; but both strategies have a common goal - to ensure social modernization with Chinese specificity, which implies harmonious development and urban-rural balance. The article aims at identifying social, managerial and economic features of the new urbanization policy in China as a two-pronged strategy of the simultaneous development of urban and rural areas. The implementation of this new type of urbanization is to solve a number of problems of internal migration, since peasants who have not managed to arrange their lives in the city cannot return to the countryside for different reasons. Local authorities of both cities and villages struggle to increase the size of their population, which determines conflicts and ineffective management decisions in many Chinese regions. In many cases, there is a clear discrepancy between the interests of society as a whole and the interests of regional administrative bodies implementing social-economic policies. China needs to solve these problems to ensure sustainable urban development while improving living conditions in rural areas.

RUDN Journal of Sociology. 2024;24(2):379-386
pages 379-386 views

Popular journalists and bloggers in the Russian media space: Trust and social perceptions of the audience

Nazarov M.M., Ivanov V.N.

Abstract

Under the contemporary mediatization, the role of media figures in information processes has increased. Popular journalists and bloggers perform the functions of presenting and interpreting socially significant content, thus, competing for the attention and trust of the audience. The study of this role of media figures is of particular relevance, since the Russian media landscape, especially its online segment, is an open space in which actors promote different information agendas. The empirical study was conducted in Russia’s Central and Northwestern Federal Districts in April-June 2023. According to its results, the leading positions in the public trust ranking are taken by journalists and bloggers whose speeches are characterized by the state-patriotic orientation, but part of the audience seems to trust liberal content. The use of multidimensional classification procedures allowed the authors to identify some stable typological groups in the structure of the audience, differing in the set of trusted media figures, but groups that trust state-patriotic journalists and bloggers prevail. There are significant socialdemographic differences in the level of trust: journalists and bloggers with liberal orientations are supported mainly by young people, while journalists and bloggers with state-patriotic orientations - by representatives of the middle and older age groups. There is an increase in trust in liberal media as the financial situation of respondents improves. The authors also identified variables that increase the likelihood of trusting media figures: respondents’ ideological values; attitudes towards the Russian political system; the state support for democratic norms; perception of current social-economic issues. Social representations that correlate with trust in media figures reflect gaps in the “picture of the world” of certain social segments, which requires informed management decisions to consolidate society under the global challenges.

RUDN Journal of Sociology. 2024;24(2):387-403
pages 387-403 views

Serbian students’ perception of the contemporary media coverage of critical situations

Perić Romić R., Milošević Šošo B.

Abstract

Since the very birth, the media has exerted a huge impact on masses, which only became more obvious in the contemporary information society, especially given the rapid development of technology and social networks. After a brief theoretical overview, the authors present the results of the sociological survey conducted in two public universities of the Republic of Srpska, which aimed at identifying student estimates of the mass media’s manipulative potential in general and student opinions towards the media coverage of the conflict between Russia and Ukraine in particular. The authors designed the survey sample in such a way as to represent students of social sciences and humanities (different educational profiles within these two professional fields) due to the very nature of their studies and to the better knowledge of issues under study by definition (content of courses and requirements to competences in the future professional field). The survey was conducted online, the questionnaire was posted on the Google platform, which allowed not only to share the link but also to receive feedback. The authors wanted to get empirical data proving the fact that the media has a significant influence on the formation of attitudes and value systems of the wider public, including the younger generation represented by the student youth. Given that the Russian-Ukrainian conflict has lasted for more than two years, it allows to get a deeper insight into the public perception of such critical issues as not just based on the media coverage or the first emotional reactions after the outbreak of the conflict. The authors wanted to know whether students feel/believe that the media (in general or specific media companies) tend to biased reporting, and what media channels students prefer to get much-needed information. The authors emphasize the need for objective reporting in crisis situations, including various conflicts. Crisis situations are always a great challenge for any media in the perspective of complying with ethical standards of reporting and the pressure of media owners and political forces. The article aims at revealing students’ attitudes towards the causes of such biased reporting and topics that the media is likely to cover in an objective manner.

RUDN Journal of Sociology. 2024;24(2):404-413
pages 404-413 views

Ideological foundations of the image of the future among the contemporary student youth

Velikaya N.M., Irsetskaya E.A.

Abstract

The article considers dominant ideological values of the political culture of the contemporary Russian students as determining main directions for the formation of the political image of future Russia. The empirical basis of the article is the data of the sociological study “Students of Russia: Civil culture and life strategies” conducted on the all-Russian sample by the Center for Political Science of the ISPR of the FCTAS RAS in April-May 2023. The authors define ideology as a stable set of value patterns that compete in determining state policies and social development, and present a ranking of the most significant values of the youth’s political culture, which will determine the configuration of the political field of Russia in the future. The authors insist on the hybrid nature of the student ideological consciousness as combining various components of political ideologies; moreover, about a third of students cannot decide on their political-ideological priorities, and 70 % do not support any political parties, which allows the authors to make a conclusion about political escapism of students, who do not see meaning in their participation in political processes. Such a low level of political participation correlates with low assessments of the state and government activities. The authors mention the influence of the “ideological self-identification” variable on students’ ideas about the optimal future of the country and significant differences in the image of the future among supporters of different ideologies, which implies the need to both monitor and regulate the youth’s ideological priorities. When emphasizing the reproduction of significant political values, the authors draw attention to ideological shifts in the consciousness of the younger generation as expressed in the growing importance of democratic values and the rule of law, which determines a demand for the transformation of the party system and political democratization.

RUDN Journal of Sociology. 2024;24(2):414-429
pages 414-429 views

Student youth: Psycho-emotional and social self-portrait (based on the results of focus groups)

Barash R.E., Tyurina I.O.

Abstract

Based on the results of focus groups with students of four Russian universities, the authors describe the psycho-emotional state and social position of the student youth, the range of problems that concern them, plans for the future, priority strategies for interaction with peers and the attitude towards such ideological traits as free-thinking and originality of thinking, tolerance to the uniqueness of others and following one’s own views, motivation and determination. The study showed that under the influence of the current media agenda (primarily on the Internet), emotions of anxiety, defenselessness and uncertainty dominate among students, while the traditional media are virtually of no interest for the focus group participants, and most informants do not watch TV, including for ideological reasons. The psychological state of young people is largely determined by the media content, which they do not trust and repeatedly double-check. For students graduating from university and having a large amount of academic work, the main source of anxiety is fear of an unknown future, uncertainty in choosing a career and life goals, including in the current geopolitical situation. Russian students consider the unique features of their generation to be internal freedom and open-mindedness, constant self-development and the desire for self-realization, a combination of individualism and empathy, and constant involvement in communication with friends through social media. Among the negative traits of the youth, informants named some immaturity and unwillingness to make responsible decisions. Among the most disturbing and painful social problems in the Russian society for the youth, students emphasized social inequality caused by differences in property and income, while they calmly perceive the diversity of opinions and life strategies.

RUDN Journal of Sociology. 2024;24(2):430-444
pages 430-444 views

Leave or stay: Serbian and Bulgarian university students’ attitudes determining the decision

Miltojević V.D., Mantarova A., Petrović J.S.

Abstract

Migrations of the highly educated population are common for the less developed countries of Southeast Europe. Bulgaria and Serbia are faced with the problem of intensive economic migrations of their young and educated citizens. The article starts with the general assumption that social and personal problems are a predictor of the youth’s migratory intentions and questions whether the perception of social and personal problems differs in the Serbian and Bulgarian samples and how this perception affects the students’ intention to leave their home country in search of opportunities for a better life. The article is based on the data on the university students’ attitudes towards the most relevant issues of their cities of residence and their personal lives, and on their plans regarding internal and external migration. The survey was conducted in October-December 2022 on a sample of 587 respondents (307 students from Serbia and 280 students from Bulgaria). In both countries, students define corruption as the biggest problem, then come difficulties with finding a job, but there are statistically significant differences between the two subsamples concerning what they consider their biggest problems. For Serbian students, the biggest personal problem is finding a job, while for Bulgarian students it is rather corruption. The assessment of personal and social difficulties in their countries (cities of residence), primarily the difficulty of finding a job in their profession, motivates and makes students change their city of residence and/or move to another country. 1 out of 9 students plans to leave the native country, but there is a significantly higher share of Serbian students who consider leaving their country to find a job permanently, while thoughts about temporary migrations are almost equally distributed in the two subsamples. 60 % of students think of internal migration, but Serbian students more often compared to Bulgarian students (70 % vs 49 %).

RUDN Journal of Sociology. 2024;24(2):445-459
pages 445-459 views

Features of the perception and construction of sacred images by the generation Z (on the example of the technical university in the Republic of Bashkortostan)

Enikeeva I.I.

Abstract

The actualization of the issues of the youth’s religiosity and of its scientific interpretation on the example of students, representatives of generation Z (centennials, Gen Z), determined the research questions of the article which aims at identifying centennials’ estimates of various religious phenomena and their interpretation of knowledge about it. The theoretical basis of the article are the ideas of social constructionism, which help to understand how young people take part in the creation of such a social construct as religion. The article summarizes the results of the sociological study of ideas about religion among students of the large regional university - Ufa State Petroleum Technical University (Republic of Bashkortostan). The sample consisted of students born after 1995, aged 18 to 26 (N = 1900); the author used the questionnaire with closed questions, narrative interviews and focus groups with the Eastern Regional Studies’ students. Based on the results of the survey, the author considers the youth’s ideas about religion, religious traditions and practices, their spread in the regional community, and the origins of religious sentiments and attitudes reproduced and constructed by the youth. The author notes the lack of unity in various aspects of the youth’s attitude towards religion, which indicates the blurring and eclecticism of religious ideas among the generation Z. Although students declare a wide variety of manifestations of religiosity, the relationship between religion and the existential understanding of the world is clear. Images of the sacred go beyond students’ religious worldview, which is due to the way knowledge about reality is constructed and to the individual need to sacralize knowledge. The comparative analysis of the construction of the image of the sacred by Muslim and Orthodox centennials showed some differences: Muslims are more religious; religious tradition seems to be transmitted from generation to generation mainly by the Muslim part of the Gen Z, and, on the contrary, is constructed by Orthodox students in the current social context. However, there is a general trend - religious identity of the believer is not strictly based on a certain tradition but is constructed with available knowledge and changes with new information, which is a typical feature of the generation Z.

RUDN Journal of Sociology. 2024;24(2):460-476
pages 460-476 views

Sociological lectures

Tattoo as an object of sociological interest: Some functional features in the contemporary society

Trotsuk I.V., Voronina V.A.

Abstract

Even with the most “naked” eye it is difficult not to notice the growing prevalence of tattoos in the Russian society (beyond any generational, gender, professional or social boundaries), which makes tattooing an important object of sociological analysis and requires identifying its subject field, since tattooing is such an ancient social phenomenon that it has long been the focus of interdisciplinary research (historical, anthropological, philosophical, art-historical, cultural studies, etc.). The article outlines this subject field as consisting of several thematic blocks. First, these are reasons for the popularization of tattooing in the social history of recent centuries: the results of the colonial era; interest in other cultures; “labeling” of subcultures; expansion of the listed “niche” reasons beyond certain social/professional groups and subcultures (mass distribution of tattoos in the contemporary consumer culture). Second, the conceptual foundations of the sociological study of the functionalsymbolic features of tattooing: the “critical theory”; theories of subcultures; identity theories; gender approach within identity research; sociological theories of the body. Undoubtedly, the specificity of the sociological analysis of tattooing is the focus on its functions in a given social context, which today is set by the mass consumer culture of the information society and, in part, by various subcultural and “elite”-reference groups. Third, the possibility of empirical study of tattooing outside the socialanthropological (historical-visual or semiotic-symbolic) field - in the perspective of highlighting existing/sustainable social representations about tattooing. Sociologists have two main methodological tools: mass representative surveys and semi-formalized (expert in the broad sense of the word) interviews. The article presents the results of the all-Russian survey conducted by WCIOM in 2019 and of the small online survey supplemented by semi-structured interviews, which showed a clearly expressed trend of social ‘normalization’ of tattooing in the Russian society as mainly a widespread and a generally neutrally perceived method of (aesthetic and decorative) self-expression.

RUDN Journal of Sociology. 2024;24(2):477-492
pages 477-492 views

High-ranking officials of Russia’s social ministries: Recruitment channels and careers

Tev D.B.

Abstract

The article considers recruitment channels and careers of high-ranking officials of social ministries of the Russian government. The study is based on the biographical database of 104 deputy ministers and department directors from six ministries and shows that bureaucratic professionalization is the key feature of the officials’ career, and federal administration is the main channel for their recruitment, since the majority have already worked in their ministry for some time before taking their current position. These trends may indicate the importance of meritocratic selection based on competence. However, officials with a career primarily in the federal administration, especially in one ministry, are a minority. There is interdepartmental mobility in social ministries, with a number of officials coming from financial ministries, which can increase their influence on the social bloc, contributing to the formation of its policies in a neoliberal spirit. After the administrative sphere, the most significant supplier of officials are social organizations subordinate to ministries (institutions of science, education, health care, social security, culture and sports). Business plays a relatively modest role as a channel for recruiting officials for social ministries, especially compared to economic ministries. In general, work experience in business, regional administrations and social organizations is more widespread, while intradepartmental recruitment is less common among deputy ministers. Moreover, there are ministries with pronounced intradepartmental recruitment and ministries with relatively developed recruitment from business; in some ministries there are intersections between ministers and their subordinates in previous careers, which may indicate a patrimonial nature of selection.

RUDN Journal of Sociology. 2024;24(2):493-509
pages 493-509 views

Levels and components of the social identity of the contemporary Russian society

Rakova K.V.

Abstract

The relevance of the research is determined by the need to find ways for the consolidation and unification of the polycentric, multinational and multicultural Russian society under contemporary challenges. The author uses a complex theoretical-methodological approach combining the theory of social identity (H. Tajfel and J.C. Turner), the concepts of “self” (G. Mead) and “personality crisis” (E. Erikson), the phenomenological paradigm (A. Schutz) and the theory of cultural trauma (J. Alexander). The article presents a fourlevel structure of social identity, which includes individual, group, state and global (world) levels, and different types of social identity at each. Thus, the features of subjective and objective identities are shown at the individual level; regional, cultural, national, linguistic, professional and social-class identities - at the group level; state-civil, historical, territorial and political - at the state level; post-Soviet, Asian, European and cosmopolitan - at the global level. The author provides some empirical tools for identifying the affiliative component of social identity at the individual, group, state and global (world) levels and insists on the need to search for answers to research questions about the Russian identity in general, socialcultural differences between residents of Russia and other countries, territorial features of Russia as a state and its continent, the influence of the West and East on the Russian culture, and the impact of global openness and “liquid modernity” (Z. Bauman) on the Russian social identity. The article considers “triggers” for the transformation of social identity, which initially appear either at the individual or global level, depending on the context and social source. The author argues that the study of the social-cultural core of the heterogeneous Russian identity under the extremely dynamic and nonlinear social processes affecting the key areas of Russian life can contribute to the development of a strategy for improving social well-being in the Russian society and to the search for effective ways of its consolidation given its polycentricity and multiculturalism.

RUDN Journal of Sociology. 2024;24(2):510-522
pages 510-522 views

The study of the impact of coaching on the efficiency of learning in the higher education

Ivleva M.L., Nezhnikova E.V., Safronova N.B.

Abstract

The article presents the results of the sociological study of the impact of the coaching approach in the educational process in higher education. Based on the theory of coaching by T. Gallwey and J. Whitmore, the authors developed a methodology for improving personal and professional competences of students in the field of management. This methodology consists of fundamental coaching techniques: setting personal goals, identifying existing resources, active listening, providing feedback, and so on. The general principles of this methodology meet the educational standards adopted in Russia’s higher educational institutions. This methodology was tested at the Russian Presidential Academy of National Economy and Public Administration (RANEPA) and RUDN University. The efficiency of this methodology was assessed with the results of the sociological study conducted as a monitoring of social behavior and activity of students of Bachelor’s and Master’s levels in 2017-2022 (N = 564 undergraduate and Master’s students and 361 PhD students). Undergraduate and graduate students from 2017, 2018 and 2019 courses were selected as a control group (448 students). The coaching method was introduced in 2020, and 477 students took part in the experiment. To assess the efficiency of the proposed methodology of introducing the coaching approach in the higher education system, the authors chose such indicators as attendance and involvement in classroom activities, which were evaluated during both offline and online (under the pandemic) courses. The results allowed the authors to conclude that the proposed methodology has a positive effect on the behavioral and cognitive involvement of students, thus, contributing to the quality of human capital of graduates in the field of management.

RUDN Journal of Sociology. 2024;24(2):523-538
pages 523-538 views

Polarization of the information society: Digital reset

Dyudikova E.I., Kunitsyna N.N.

Abstract

The digital singularity, positioned as a complex of sensational, sometimes paradoxical collaborations and innovations, is a stage in the new civilizational structure, which today is beyond human understanding. The contemporary generation becomes a builder and integrator of digital technologies of the sixth order that develops in combination with the metaverse and Web 4.0. Under the current political risks, post-pandemic recovery, sanction pressure, trade and information wars, increasing levels of cyber threats, and internal cosmopolitanization towards a multipolar world, leadership in the cyberspace development and the harmonious development of the information society become decisive for every country. Certainly, contemporary realities require a fundamentally new approach to developing the social-economic space and to ensuring the sovereignty of decisions. The study aims at identifying reasons for social polarization into network and digital segments and principles of the national trusted metaverse in the light of the social-economic space modifications. The authors conducted a study of the social perception of breakthrough innovations and the information and digital revolutions in Russia’s North Caucasus and Southern Federal Districts (N= 21,348). The result of this survey is a polarization matrix of the information society and the concept of its digital transformation under the recursiveness and generativity of intensively complementary and successive innovations. The strategic guideline of this concept is the metaverse in the paradigm of the close connection between economic development and social regulation through the integration of digital space and physical world in the perspective of unique opportunities for the informationcommunication interaction in a single trusted environment based on high-tech solutions of the Web 4.0 era. In the new realities, the digital transformation of the social system is inevitable: the dissonance in the information society’s perception of breakthrough innovations and the results of the information and digital revolutions indicate the inevitability of future changes.

RUDN Journal of Sociology. 2024;24(2):539-554
pages 539-554 views

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