No 2 (2015)

The article studies the contrasted religious perceptions of the Goddess Kali by the elite and the subalterns in Bengal. It deals with this subject through the stylistic features of two texts and brings about two different visions of religion, the orthodox and the heterodox.

The article deals with methodological argumentation of the theory of historical text typology developed by prof. O.I. Valentinova. For the first time in the philological studies the author puts forward the idea to realize the etiological text typology through creating basic historical models for denoting form-and content correlation which reflect changes in mentality and perception - mythological, mediaeval, secular. Stating the need to differentiate historic periods aiming at multiple procreation of sense-differentiating contexts, and those historic periods aiming to forming sense-changing contexts, the author works out the criterion to specify model texts for each period which are due to reflect or radically change historically approved form-and-content correlation thus raising point of reconstructing the dynamic model of semantic structure of Old Russian and Russian literary language and propones solutions.

In 1994, British Sri Lankan writer Romesh Gunesekara's debut novel Reef , was short listed for the Booker Prize. The novel was later translated into many languages including French. Reef was translated into French as Récifs (Serpent à plumes, Paris) by Marie-Odile Fortier Masek in 1995. The present paper examines the French translation and the strategies used by the translator. Product-oriented Descriptive Translation Studies are an important area of academic research in Translation Studies. The text chosen for the present study Récifs is set in Sri Lanka. The influence of the Sri Lankan culture, Buddhism and the Sinhala language is noteworthy. Sinhala terms are often used by the author in the original: exclamations, terms of address, swear words, food items, religious terms, species of flora and fauna and also terms such as ‘men’ and 'no?' - the popular question tag used in Sri Lankan English. The object of this study will be whether the translator preserves the Sinhala terms and/or the English terms typical of Sri Lankan people in the French translation. Récifs , similar to the original, does not offer footnotes or a glossary to explain Sinhala terms. Respecting the culture represented by the source text, Fortier Masek does not attempt to translate Sinhala words into French. However, it is worth noting that certain expressions in English are translated. The translation of the question tag ‘no?’ by using different expressions raises concerns and is discussed in detail. This paper points out that such strategies, along with clarifications and added information found in the translated work, could prevent the reader from ‘receiving the foreign as foreign’.

The article presents the comparative analysis of secondary colour terms in English and Ukrainian fiction. The research deals with structural and semantic peculiars of the given units in two languages. The author analyzes the ways of building, enrichment sources, contextual meaning and the functioning of secondary colour terms in English and Ukrainian. The topicality of the article is determined by the tendency of modern linguistics to contrastive study of language units. The results of our analysis testify to the fact that in spite of the belonging of studied secondary colour terms to different language groups (Germanic and Slavonic) and morphological types (analytic and synthetic) there are a lot of common features in functioning of the given units as for their structure, semantic and contextual environment.

The article represents an integrated analysis of an ethnospecific concept Gründlichkeit as a significant part of the German conceptual domain. The method of conceptual analysis used in the investigation includes the analysis of German-language literature that describes various aspects of German mentality; the study of the conceptual component of the concept through the generalization of the German-language lexicographic data; the interpretative analysis of different text types; and the association and receptive experiment with German informants. The analysis of German lexicography revealed the conceptual core of Gründlichkeit as а complex mental entity integrating several positive characteristics of humans and their activity. The study proved that the expression deutsche Gründlichkeit nominating a feature of the German mentality is widely used in publicistic texts. The German advertising texts are notable for giving very detailed information; similar tendency is present in the German public signs that regulate people’s behaviour in public areas in Germany. The experimental studies revealed numerous associations as well as the presence of prominent value component of the concept. It testifies that Gründlichkeit is a relevant concept for German informants. The most essential conceptual characteristic pointed out by the informants are ‘thoroughness’, ‘order’, ‘depth’, ‘going into details’, ‘planning’ that are extrapolated to any kind of activities, especially work activities. Thus, the concept Gründlichkeit is one of ethno specific concepts in the German linguistic culture and it is indissolubly related to the concepts Ordnung, Fleiß, Arbeit, Sicherheit , that objectify the key values of the German worldview.

The Internet being a flexible language part is also the first to reflect any changes in all language levels. An average modern individual can hardly function without Internet. The French, in particular, spend hours in the Global Net to read articles full of English borrowings. English borrowings easily penetrate into French despite all efforts of French purists and the French Academy to save the language. The French are getting more and more involved into the global language process and use English equivalents instead of the native words. The article is an attempt to analyze the usage of such language items. There is also the investigation of possible approaches to classify English borrowings in receiving languages on the whole, and a special talk on the groups of English borrowings into the French Internet articles.

The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lingua-stylistic analysis to highlight cultural features of the American society.

This article is dedicated to the role of signs-symbols in Victor Pelevin’s artistic world by examples of the signs of identity of the main heroes in the novels «Omon Ra», «Babylon» (aka «Generation “П”»), «Numbers» (a part of «DTP (NN)»). In the author’s semiotic system are allocated groups of signs-parts, signs-personalities, signs-vectors, signs-numbers. For each of the novels the article determines the most important signs-symbols, and also demonstrates how they help to reveal the author's intention. In conclusion it is noted, that the nature of Pelevin’s signs-symbols determines the evolution («Omon Ra»), degradation («Babylon») or stagnation («Numbers») of the hero.

The topic of lexicographic representation of loanwords has always caused discussion. Even among genetically close Indo-European languages one might have realized ambiguous approaches towards mastering loanwords and their lexicographic registration. Classical languages - Latin and Greek - supply the mentioned above neoclassical formatives which provide for the universal derivational processes and make up nomenclatures. The elaboration of unified criteria to master loanwords is self-evident.

The article is devoted to the study of the basic principles and main psychophysiological theories to the research of perception processes according to their significant role both in psychical and neural human activity.

The article is dedicated to 70 th birthday anniversary and 45 th anniversary of academic and pedagogical activity of the famous Kazakhstan scientist, acknowledged linguist, professor Eleonora Dyusenovna Suleymenova. The main attention is paid to publicizing of achievements of E.D. Suleymenova in the field of sociolinguistics. The results of researches developed by the scientist and her adepts, firstly, the multicomponent model of the language planning analysis are useful in describing language situations and language planning in different societies, in particular, in the Russian ones. The deconstruction of some provisions of the language contacts theory and bilingualism of the Soviet period is among the main achievements of the scholar; their importance for Post-Soviet researches is being emphasized. Scientific researches of E.D. Suleymenova and her school are fundamental for the course of integral and system humanitarian researches, including theories of language. There is made an attempt of the description of properties of the identity of the scientist as the successor of the best scientific traditions, talented organizer of science, exacting high school teacher, polemist capable to notice weak points in various theories.