Linguocultural Analysis of the Advertisement Language in the American English

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Abstract

The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lingua-stylistic analysis to highlight cultural features of the American society.

About the authors

G M Polyakova

Moscow State Regional Socio-Humanities Institute

Email: galina-polyakova@list.ru

References


Copyright (c) 2016 Theory of Language. Semiotics. Semantics



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