No 3 (2015)

The purpose of this article is to research of the mechanism of appearance or disappearance of a component of value in the semantic structure of lexical units - words and word-combinations which are equivalents of words. These lexical units are considered from positions of cognitive linguistics, i.e. in their interrelation with the correlative units of a mental level such as concepts and notions. The possibility of use of sociological researches’ materials as linguistic sources for studying this and some other linguistic problems is proved in the article on concrete examples. Novelty and the scientific importance of work consist in it.

The article is devoted to the research of Kazakh language consciousness fragment, challenging the influence of the Russian language culture in modern post-soviet area of sovereign Kazakhstan. The article examines the materials of massive free associative experiments (FAE) with representatives of modern Kazakh youths - students of different South-Kazakhstan higher educational institutions fixing the Russian vocabulary elements functioning in Kazakh language consciousness. Using the materials of the Kazakh associative dictionary, the author of the article (one of the dictionary compilers) develops reasoning on materials of dictionary articles of word-stimulus, presenting conceptually essential for any ethnos triad MAN - FAMILY - PEOPLE’S and comes to persuasion, that basic moral and ethical presentations of title ethnos of Kazakhstan correlate with the steady elements of the Russian language culture and contributes to the formation of mankind values and ideals.

The article describes a new kind of educational text, to indicate that the authors use the term “kibertekst.” It is a new organization of the text, the new shaped architecture, a fusion of both verbal and figurative- emotional perception of the world, presented in the text, which was made possible by information technology breakthrough (Internet, cyberspace)

The article touches upon the issue of teaching professional English / Russian translation to law students of non-linguistic Universities. The brief analysis of authentic materials, the principle of their selection and their role in teaching English for special purposes is given here. Analysis of some English language terminology and phrases used in the process of professional communication is made. The importance of students‘ interdisciplinary results and achievements in the process of learning English at non-linguistic Universities is emphasized. Using educational authentic materials content as the example, possibilities of increasing the teaching process’ quality and efficiency, and solutions of linguodidactic, linguistic and methodological tasks are demonstrated in this paper.

The article is aimed at showing that the poetic words may have a special energy, a special mystical power. Poetic words are like a spiral, screwed into a rhythm and meaning, and a special music of the verse

The article deals with phraseological units in the epic novel of A.I. Solzhenitsyn «The Red Wheel». They are analysed according to their role in the contents, composition and image structure of the text. Proverbs and sayings acting as components of the national culture are one of the dominants in the expression of author’s values and his esthetical and ideological position. Phraseology is used as a figure of speech characterizing a person, and also as a special mean of artistic and compositional text organization enabling to create the effect of folk’s regard on the events. Reflecting the most important values for the Russian culture, the phraseological units in «The Red Wheel» are used not only as a kind of summary to the chapter but also reveal the author’s position, united with peoples’ outlook