The article deals with different types of character reference in his speech. The symbols mean — linguistic unit — to varying degrees reflects the amount denotatum. The extent of its scope and clarifying the causes are three types of symbols: the symbol-concept (reflected reality, only one action-sequence), the symbol-situation (the whole situation denotative) and symbolic-optical plot (denotative chain management). Separation of language variants for three types of characters can form an idea of the scale of symbolization in the text and its text-roles.

In the article are considered specific features of phraseological units and their role in the formation of the national and ethnic idiomatic picture of the world.

The article is devoted to the basic characteristic pervading all forms of Chekhov’s narrative and organizing the narrative system of his stories.

The article highlights stylistic and syntactic devices of expansion, which act as compositional means, vary normative syntactic structure of an advertising text, contribute to sense formation, creating conditions for the purpose of advertiser’s intent. By means of these language elements expressing invariant tactic sense the advertiser consciously expands and/or complicates the informative complex of dicteme, an acting text unit, transmitting superfluous impressive information together with factual one. Combination of factual and impressive items of information activates both rational and emotional perceptional channels of prospective consumer, intensifies the positioning process of an advertised article.

The article describes discursive analysis actualization in teaching major disciplines and aspects of the first foreign language (English) in linguistic curriculum. Interdisciplinary and intradisciplinary links are shown to be efficient in formation of the discursive line, embracing reading, writing, speaking, etc.

The article is devoted to analysis of the main formation’s stages of the concept of “lexical-semantic field” in Arabic linguistic tradition.

The article presents the types of polysemy that characterize a mass of deverbal nouns (nomina actionis) with the zero suffix. The author analyses the role of motivating verbal semantics when forming the inner structure of deverbals. There also stated the sources and types of polysemy, the principles of nominal formation in the semantic structure of deverbals.