Vol 21, No 1 (2017): Discourse Analysis in the 21 st Century: Theory an d Practice (II)

This paper explores some aspects of the problem of categorizing attitudinal relations in English, as part of a description of evaluation informed by systemic functional linguistics (SFL) - appraisal. It reviews paradigmatic and syntagmatic orientations to lexis within this tradition, and the development of typological and topological representations of systemic relations. Corpus based argumentation is considered in relation to work on evaluation by Bednarek 2008; and proposals for continuing the study of lexis are suggested, focusing on resources for negotiating sadness and negative reactions to behavior (e.g. embarrassed , ashamed ) and the affordances of topological representation. The paper highlights the possibilities and challenges involved in continuing the study of lexis in descriptions using SFL as their informing theory.

This paper is intended as a contribution to a body of research on metapragmatics in courtroom settings, particularly in Russian and English judicial discourse, and presents the results of functional analysis of metapragmatic elements. In the article, I claim that meta-utterances are inherent in judicial discourse and perform specific functions that are essential for practising judicial power and discretion in court as well as administering justice. The paper discusses functions of meta-utterances as they are presented in recent scholarship and offers a three-group classification of metapragmatic elements in judicial discourse, according to the types of reality distinguished in (Gibbons 2003). The first group contributes to constructing the primary reality, i.e. the reality of the courtroom; the second group assists in framing the secondary reality, i.e. the reality of the crime or misdemeanor; the third group deals with framing the legal reality. Altogether, these groups of metapragmatic elements construct an organizational frame for the trial. Data for the analysis are drawn from a few trial transcripts of modern Russian and English cases (1998-2008). By using Russian and English data for the analysis, it is demonstrated that the principal functions of judicial meta-utterances are marked by parallelism in Russian and English, while minor differences discovered are related to some other pragmatic categories, e.g. politeness, that are more nationally and culturally specific.

Nowadays, companies who want to engage environment-friendly consumers increasingly rely on green-economy oriented campaigns. Such categories of (ethical) consumers are numerically increasing, and expressions evoking environmental friendliness are becoming particularly trendy. In this vein, words such as ‘sustainability’ have been variously recontextualized/reframed and have become an ‘ought to’ for media-savvy companies ‘with a vision’ - Walmart, the American multinational retail corporation, being a relevant case in point. It is no accident that, on the first Google page for ‘sustainability’, ‘Walmart’ proudly surfaces:http://corporate.walmart.com/global-responsibility/sustainability. The company has made an explicit commitment not just to expand the business but also to improve communities and enhance the sustainability of the products they sell, by encouraging more responsible production practices, while at the same time making product choices more affordable for customers, as reported on its website. However, as the world’s largest company, Walmart is an easy target for attack mainly by environmentalists. Sometimes, Walmart gives its critics grounds for some legitimate criticism in a variety of fields ranging from the supply chain emissions to renewable energy and preserving habitat. Such criticism resonates across the media, owing to their ‘lack of closure’ (Laclau and Mouffe 1985), finalized to offer an unbiased perspective. Against this ‘complexified’ (Macgilchrist 2007) background, our study aims to examine, from a broadly Multimodal and Positive Discourse Analysis perspective, the Walmart website ‘sustainability’ pages with their variety of communicative strategies, advertising ‘responsible’ Walmart positive attitudes to fundamental issues like Energy, Waste, Products and Responsible Sourcing.

Discourse and media communication researchers pay attention to the fact that popular discursive and communicative practices have a tendency to hybridization and convergence. Discourse which is understood as language in use is flexible. Consequently, it turns out that one and the same text can represent several types of discourses. A vivid example of this tendency is revealed in American commencement speech / commencement address / graduation speech. A commencement speech is a speech university graduates are addressed with which in compliance with the modern trend is delivered by outstanding media personalities (politicians, athletes, actors, etc.). The objective of this study is to define the specificity of the realization of polydiscursive practices within commencement speech. The research involves discursive, contextual, stylistic and definitive analyses. Methodologically the study is based on the discourse analysis theory, in particular the notion of a discursive practice as a verbalized social practice makes up the conceptual basis of the research. This research draws upon a hundred commencement speeches delivered by prominent representatives of American society since 1980s till now. In brief, commencement speech belongs to institutional discourse public speech embodies. Commencement speech institutional parameters are well represented in speeches delivered by people in power like American and university presidents. Nevertheless, as the results of the research indicate commencement speech institutional character is not its only feature. Conceptual information analysis enables to refer commencement speech to didactic discourse as it is aimed at teaching university graduates how to deal with challenges life is rich in. Discursive practices of personal discourse are also actively integrated into the commencement speech discourse. More than that, existential discursive practices also find their way into the discourse under study. Commencement speech also embodies didactic discourse as its objective is to share the final piece of knowledge the teachers can offer on such a significant day. Besides institutional and didactic discourses, commencement speech represents memoire discourse for many orators go back to and indulge in their memories of the days passed. Apart from this, current commencement speeches are closely related to ironic discourse. As a result of three types of transformations discursive practices undergo in commencement speech discourse it acquires the property of a polydiscursive hybrid. The harmonious combination of polydiscursive practices contributes to commencement speech hybridization which increases the degree of commencement speech persuasiveness.

The present study addresses the problem of how the two US presidential candidates Donald Trump and Hillary Clinton use statements judged to be false by the Politifact site while delivering their campaign speeches. Two corpora of Clinton’s and Trump’s alleged lies were compiled. Each corpus contained 16 statements judged to be false or ridiculously untrue (‘pants on fire’) by the Pulitzer Prize Winner site Politifact. Some statements were accompanied by the video recordings where they appeared; others had no video recordings affiliated because they are either tweets or their events had not been recorded on Youtube or elsewhere. The present research made use of CBCA (Criteria-based Content Analysis) but as a stepping stone for building a new model of detecting lies in political discourse to suit the characteristics of campaign discourse. This furnished the qualitative dimension of the research. As for the quantitative dimension, data were analyzed using software, namely LIWC (Linguistic Inquiry & Word Count), and also focused on the content analysis of the deception cues that can be matched with the results obtained from computerized findings. When VSA (Voice Stress Analysis) was required, Praat was used. Statistical analyses were occasionally applied to reach highly accurate results. The study concluded that the New Model (NM) is not context-sensitive, being a quantitative one, and is thus numerically oriented in its decisions. Moreover, when qualitative analysis intervenes, especially in examining Politifact rulings, context plays a crucial role in passing judgements on deceptive vs. non-deceptive discourse.