No 2 (2014)

The article is dedicated to the image of Alexander Blok, created in fiction and non-fiction texts of Boris Pasternak (“Ochrannaya gramota”, “Doctor Zhivago”, “Veter”, etc). Blok is interpreted as both symbolist and realist, because, according to Pasternak, he doesn’t devise his own symbols, but discovers them in the real world. As a result, along with Verlaine, Verhaeren and Rilke, Blok catches metaphysical sense of the turn of the century epoch and anticipates future historical cataclysms. As a whole, in his perception of Blok’s artistic world Pasternak highlights those traits that influenced him at various stages of his creative development, in particular Blok’s vitality of images, autobiographical poetics, impressionism as a way to capture the existence in its continuous formation, inner latitude of a creator.

In this article deals with the position of the concept “supertext” urban text is investigated in the works of rock-poet V.R. Tsoy taking into account specificity of intermedial art, as in rock-poetry verbal and musical art medium interact. The image of the city is considered in the framework of artistic evolution from primitive style to mythologeme structure. The article outlines the periods of V.R. Tsoy’s creativity. During transition the poet uses the opportunities of the gender shift in the definition of the urban text. In view of the presented analysis some peculiarities of Tsoy’s author’s identity is revealed, he is combining neoromantic elements with realistic in his songs.

The article using concrete examples from Welty’s stories deals with influence of A.P. Chekhov on E. Welty (1909-2001). Reading and rereading Chekhov resulted in writing “Reality in Chekhov’s stories” (1979) which has become a landmark in US studies of Chekhov. Russian writer’s prose influenced Welty’s use and love for detail, priority for dialogue, metaphors, symbols, simplifying and even eliminating of the plot, desire for brevity. Stylistic similarities reflect Chekhov’s and Welty’s affinity for such cornerstone concepts of human existence as life, death, love, human dignity and justice.

The article analises the role of irony in creation of a new version of autobiographism in J. Ruo’ trilogy “Fields of Glory”, “Celebrities”, and “World out of focus”. Irony mingles with the author's style. J. Ruo's approach to narrate tragic moments in household and communal history distorts conventional pathetic and nostalgic canons; the images of the heroes and the narrator are based on the principle of the caricature hypostasis. With the help of irony Ruo creates a specific way of writing which helps him to get over death and mourning.

This article is dedicated to the literature of Qatar that is underinvestigated in the Russian Oriental Studies, to tangle of multi-stage forms in the works of the Arabic prose writer Nasser bin Abdallah al Maliki.

The article discusses features advertising of pharmaceutical products which is placed in the print media - newspapers and magazines. There are selected and analyzed characteristics of advertising of pharmaceutical products which is placed in publications for professionals and consumers.

The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.

The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events.