RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4692Research ArticleAdvertising communication in small and medium-sized businessesKimN Nn.n.kim@mail.ruLomonosov Moscow State University150220142859207092016Copyright © 2014,2014The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”. Modern communicative practices give examples of the many variations in this area that help realize the economic challenges of this type of business and the needs of the population.small and medium businessadvertising communicationATL and BTL communicationмалый и средний бизнесрекламная коммуникацияобеспечение обменаATL и BTL- коммуникации