The factors territories branding

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The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events.

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L Nikolaevna Fedotova

Peoples’ Friendship University of Russia



Copyright (c) 2014 Федотова Л.Н.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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