Ambient media as a new form of advertising: to the question of history and its features

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Abstract

The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.

About the authors

N P Kirilenko

People’s Friendship University of Russia

Department of Theory and History of journalism

I G Prangishvily

People’s Friendship University of Russia

Department of Theory and History of journalism

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Copyright (c) 2014 Кириленко Н.П., Прангишвили И.Г.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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