RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4695Research ArticleThe factors territories brandingFedotovaL Nikolaevnafedotova117437@mail.ruPeoples’ Friendship University of Russia15022014210411507092016Copyright © 2014,2014The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events.factors of territories brandingglobalizationglocalizationtourismsports eventsбрендингтерритории для внутреннего и внешнего потребленияглобализацияглокализациятуризмспорт