RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4693Research ArticleAmbient media as a new form of advertising: to the question of history and its featuresKirilenkoN PDepartment of Theory and History of journalism-PrangishvilyI GDepartment of Theory and History of journalism-People’s Friendship University of Russia150220142939707092016Copyright © 2014,2014The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.Ambient mediaAmbient mediatraditional ways of promotionnon-standard advertisingтрадиционные способы продвижениянестандартная реклама