Communication and its functions

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The article is dedicated to the analysis of communication behaviour from the point of view of realization of self-presentation social functions, as a type of self-presentation and self-actualization. It should be noted that value orientations of a personality are important motivational factors, while choosing the communication model. Special attention is paid to the formation of a personality with a market orientation, for whom the image construction becomes an independent rhetoric task.

About the authors

T A Chebotnikova

Orenburg state pedagogical university

Кафедра современного русского языка, риторики и культуры речи; Оренбургский государственный педагогический университет; Orenburg state pedagogical university


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