Vol 19, No 4 (2022)

The purpose of the article is to present the methodology of image analysis as the means of cultural representation study in a worldview on the example of the image “work”. The research is based on the idea that any phenomena of reality perceived by a person in the process of activity and communication are revealed in his mind through images. These images record not only causal and spatial relationships of phenomena and emotions in the process of perception, but also can be characterized by a certain social and ethno-cultural peculiarities, dynamism and variability. The images connected with real-world objects are studied through the mixed methods research including the associative experiment and gradual scaling. Associative fields constructed in the course of the experiment allow analyzing images from linguistic and psycholinguistic points of view according to the formalgrammatical features of the received responses, contiguity - similarity classification, and semantic field grouping. The experiment was organised between the equal number of Russian, Chinese and Arabic students of 20-25 years old. The interest to study this age group is explained by the fact that it is young people who form the future of any country and society in general. To study the perception of the image “work” the respondents were asked to fulfill the questionnaires in their native languages where they were to write the first association that came to their mind when they saw the word-stimulus. All responses presented in the article were translated into the English language. In conclusion, the authors summarise the received results, describe the complex structure of various associative pairs, and identify differences and similarities in the perception of the studied image in worldviews of various culture representatives.

Modern urban names are characterized by properties that allow them to be simultaneously attributed to a special type of mass communication, to episodes of external communication of an organization and acts of self-presentation. A necessary condition for promoting an organization is the formation of trust among the target audience, and strategies for building trust are verbalized through the name to great extend. Within the framework of a single cognitive space, the name of the organization serves as a kind of trigger that includes interest in the organization as a kind of manifestation of feedback: intellectual / mental (I need it), emotional (pleasant place), behavioral (contacting the organization), verbal (discussion).One of the ways to form the attractiveness of names that appeal to the target audience and create a positive image of the organization is to embody the principles of translinguism in urban names. The essence of using the principles of translingualism is the appeal to the entire communicative repertoire of the speaker, as a result of which languages and cultures smoothly flow into each other. When creating the names of urban objects, translatinguality is manifested in the successful use of various language codes. In some cases, the choice of the nominating subject in favor of a particular language in the name of the company is determined by the specifics of the organization’s activities. One of the purposes of using words of foreign origin in the names of organizations is to mimic an imported brand as the level of trust of the target audience in the goods of domestic producers is often lower than in foreign ones. Modern names show more and more varied types of translingual combinations. A common manifestation of translingualism in ergonymy is the contamination of codes, that is, the combination in the name of the organization of units of different languages. Since in a number of cases the intended perception of the meaning of names of this kind is based not only on an adequate understanding of its foreign language component, but also on acquaintance with the realities of another culture that underlie such discursive elements, it is possible to postulate the transcultural nature of a significant part of modern urban names.

This article considers the first experience of the Russian language poetic processing of the Ossetian Nart sagas, carried out by Alexander Zakharovich Kubalov and published in 1906. It notes particular relevance to the appropriate sort and genre of works, belonging to the Ossetes, as a product, in a strict sense, of the Ossetian literary mind. The article describes the author’s theoretical views on genesis and poetics of the Nart epic; according to the level of his (that is the author’s) contemporary Narts studies, certain disadvantages and perspective elements are being outlined. The Nart heroes architectonics, which, as it turns out, consists of thirteen, non-distinguished by the author parts, the image that includes renowned Nart heroes, both principal and supporting characters, and also the Pantheon and underworld representatives, is subject to a specific analysis. An examination of plotmotivic composition reveals that there is no deep processing or any conceptually well founded selection of plots in A.Z. Kubalov’s work, which would have avoided tautologies; eventful lines are drawn the way as if the author was sure that the reader was familiar with main characters and motifs of the Ossetian Nartiade; the material of the source is explicitly compacted, however, it lacks proper faceting. When considering technical, pictorialand linguistic characteristics it appears that A.Z. Kubalov departs from the original metric features, using for his versification of Elias Lönnrot’s “Kalevala” and Henry Wadsworth Longfellow’s “The song of Hiawatha” tetrametric choree. It seems that the author’s stylistics is quite heavily influenced by formal parameters of the verse, which enforces him to use low-emphatic structures, and at last, his text tends to have lexical-stylistic eclectism. The comparative (in relation to the original version) qualitative novelty of Kubalov’s epic lies only in its poetical form. However, despite the fact that A.Z. Kubalov failed to convey the identity of Ossetian oral tradition he managed to set an essential far-reaching precedent , the significance of which is of particular importance in the context of the period at the turn of the 19th century.

The article examines the identity and work of Patricia Grace, a New Zealand writer of the Māori Renaissance period. Her fate echoes the life stories of many indigenous Māori people with mixed origins, and in regards to that it is interesting to see how this aspect of her existence was reflected in the works she created. Within the framework of this study, Grace’s identity and her literary style are analyzed from the standpoint of theory of translingualism and transculturalism. Particular attention is paid to the criticism and reception of Grace’s work in the literary community and to the development of the most suitable approach to studying her texts. This approach is developed on the basis of the concept of transculturation by F. Ortiz, research by Z.G. Proshina in the field of translingual literature, post-colonial research by H.-K. Trask and the works of M.V. Tlostanova on gender philosophy. Grace’s most famous novel “Potiki” was chosen as an example that confirms the transcultural and translingual nature of her literature. The analysis of the novel allows one to read it as not just a story-driven novel, but as a complex text that contains many elements of Māori culture hidden from a non-indigenous reader.

The article is devoted to the study of short poems and poems by the Turkish poet Nazim Hikmet Ran (1902-1963), reflecting the images of Soviet Russia. The article analyzes the frames and subframes that construct the image of Soviet Russia; studies the specificity of the realities of Russian culture; analyzes the observations, ideas and impressions of the Turkish poet about the way of life in Russia in the first half of the 20th century; reveals the correlation of the image of Soviet Russia created by the Turkish poet with the archetypes of Soviet Russia in the works of Nazim Hikmet Ran. The purpose of this article is to identify the languacultural specifity of the image of Soviet Russia in the work of Nazim Hikmet Ran. The material for the study was short poems and poems written by the poet during his stay in the USSR in 1921-1930. The research methods of this article are semantic analysis, linguacultural analysis, complex analysis, observation method. As a result of the analysis of the texts of short poems and poems, frames and subframes that construct the image of Soviet Russia in the poetic picture of the world of the Turkish poet are revealed.

The world has been growing more globalised, people have been moving and absorbing different cultural peculiarities. Now intercultural perspective might seem insufficient to describe the extent to which local cultures and identities are linked globally. As a result, language contact and communication between and across cultures have been changing. The present paper aims at studying modern RussianAmerican fiction from intercultural and transcultural perspectives emphasizing the translingual features and transcultural changes. The paper discusses the phenomenon of creative translingualism, which means writing in one or two languages that are not the native tongues. Contemporary American literature may be proud of its modern writers of Russian and Soviet descent: Olga Grushin, Sana Krasikov, Lara Vapnyar, Anya Ulinich, Irina Reyn. All the authors changed their country of birth and moved to the USA and as a result, they chose English as the language of their creative writings. However, the English of their works reflects the Russian language, culture, and identity of the writers making the English text not truly English. The research primarily studies the linguistic tools (borrowing, code mixing, code-switching and broken English) used by the writers to render Russian culture by means of the English language as well as the transcultural shift that has been inevitable and has become an inalienable part of new cultural identities.

The article presents the results of a comparative analysis of the socio-cultural context of textbooks of the Udmurt and Swedish languages as minority and non-native languages. The preservation and development of minority languages is outlined and Russian and Finnish experience in the area is compared. The aim of the study was to identify the features of the socio-cultural models of these textbooks by applying the method of content analysis and to analyze them in terms of the interests and communicative needs of teenage students. The material for the analysis was electronic textbooks of the Udmurt language of the «Ӟеч-а, бур-а, удмурт кыл!» (“Hello, Udmurt language!”) series, as well as electronic textbooks of Swedish of the Megafon series, both for grades 7-9. Materials of the kind have not been previously considered in similar studies. The results of the comparative analysis show that textbooks meet the communicative needs of adolescent students in different ways. Conclusions are drawn about the difference in the groups of students to whom these textbooks are oriented. A proposal is formulated on the use of the socio-cultural context as a resource in the popularization of minority languages.

The article is devoted to the search for new approaches and forms of control over the assimilation of students’ knowledge at the initial stage within the framework of a worldview approach to teaching Russian as a foreign language. Based on the analysis of existing forms and types of control, a conclusion was made about their incomplete compliance with the goals of teaching live communication in Russian. The main problem is the lack of motivation to form an oral or written statement. The thematic principle for the organization of control over the assimilation of listening / speaking skills is outdated, it does not reflect the specifics of modern interpersonal communication, including socially conditioned one. Based on this conclusion, the article outlines approaches to the creation of an expanded comprehensive control system aimed, on the one hand, at testing (control) skills of free communication, and, on the other hand, at psychological stimulation (psychological boost) of communication.