Discursive strategies for theming the communicative space of advertising message

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Abstract

The paper reports on application of epochs’ cultural codes as discursive strategies for theming the communicative space of advertising message and rheming goods (services) provided against the background. National-cultural signs in multimodel advertising discourse are subject to semiotic coding rules and are part of the metadiscursive mechanism enabling to create a persuasive text within an information shell.

About the authors

L V Moiseenko

Moscow State linguistic university

Email: liliamoiseenko@gmail.com

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Copyright (c) 2014 Моисеенко Л.В.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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