The peculiarities of translating the advertisement text

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This article is dedicated to the problem of the adequate translation of commercials. The national lingual and cultural peculiarities must be taken into consideration, and the translation must arouse native speakers' positive feelings. This will ensure the successful promotion of goods in the foreign market.

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S A Arkhipova

Peoples' Friendship University of Russia

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Кафедра иностранных языковФилологический факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia


Copyright (c) 2011 Arkhipova S.A.

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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