Marketing policy of the university of the russian federation as a means of attracting graduates from CIS countries
- Authors: Bulkov AA1
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Affiliations:
- FGBOU VPO «Moscow state University of design and technology»
- Issue: No 4 (2014)
- Pages: 179-188
- Section: Articles
- URL: https://journals.rudn.ru/polylinguality/article/view/1997
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Abstract
This paper presents an analysis of the marketing policy of higher education institutions of the Russian Federation. Learn how to attract students from the CIS countries in the higher education institutions of the Russian Federation with the use of marketing strategies. Recommendations are made to the content of the websites of educational institutions. Description of the proposed University of Internet marketing.
About the authors
A A Bulkov
FGBOU VPO «Moscow state University of design and technology»
Email: bulkovaa@mail.ru
Department of Sociology and social anthropology