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Communicative characteristics of press-release as variety of Public Relations discourse
- Authors: Tikhomirova AV1
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Affiliations:
- Moscow State University
- Issue: No 2 (2008)
- Pages: 61-67
- Section: Articles
- URL: https://journals.rudn.ru/polylinguality/article/view/1749
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Abstract
The article presents press-release in the context of its communicative characteristics (with examples in Spanish). The author proposes the definition of press-release and its communication model, as well as highlights each element's functional value. Among others, Roman Jacobson's conception is being considered.
About the authors
A V Tikhomirova
Moscow State UniversityКафедра иберо-романского языкознания филологического факультета; Московский государственный университет им. М.В. Ломоносова; Moscow State University
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