No 2 (2013)

The article analyses the rational component and the linguistic means of its explication in persuasive public speech.

The article deals with the main requirements for TV news texts in Peninsular and Latin American variants of the modern Spanish language, as well as analyzes linguistic means used by Spanish media discourse to achieve its pragmatic purposes.

The article deals with the specific features of syncretical and descrete perception of the dynamic property of mentality phenomenon. It also describes the peculiarities of its conceptualization and verbalization; it specifies the principles of systemic and functional meaning formation.

The article reveals the reasons of a frequent usage of diminishing suffixes in the national variants of the Spanish language in Peru and Bolivia and illustrates the difference with the Pyrenean variant of the Spanish language.

The paper discusses preliminary results of a comparative onomasiological investigation related to constructing medical eponyms, which correspond to identical denotata, in Spanish, English and Russian languages. Pragmatic and social-cultural (ethic) motives of generation, extensive usage and variations of both eponyms and their acronym forms as the tools for renewal of the respective terminological systems are explained. The principle of usage (not usage) of proper names in medical terms has been revealed. A discovery of interaction between the pragmatic motivation and the social-cultural motivation is described.

In the article are considered specific features of functioning of the phraseological units with phytonym in the Mexican national variant of Spanish and their role in the formation of the idiomatic picture of the world.

This paper deals with those features of the speech act of Invitation in the American communicative culture that often cause misunderstanding in cross-cultural communication. Based on an empirical research, it examines the use of the so-called «ambiguous» or «phony» invitations and discusses the criteria which can be used to distinguish ambiguous invitations from unambiguous ones.