THE IMAGE OF GOVERNMENT IN 1990S RUSSIAN PRINT MEDIA

This article seeks to identify characteristic features of lexical units and phraseology used in the creation of the government’s image.This work proves relevant in that it is a careful linguistic and cultural analysis of lexical units as means of expression intended to generate emotionally colored perceptions about politicians and political situation in Russia in 1990s. The result of this study provides a thematically organized list of phraseology and lexical resources, contributing to imagery in the media texts of the period.The purpose of this work is to identify the characteristic features of the lexical units used in the texts of Russian print media to construct the state’s image.The fundamental methods of research include linguistic and cultural analysis, general scientific method (observation, description, classification, comparison), the frequency method, and comprehensive stylistic analysis. Articles concerning the activities of Russian politicians and political events that took place in Russia from 1990 to 1999 are used in this study and come from newspapers such as “Izvestiya”, “Moskovsky Komsomolets”, Nezavisimaya Gazeta”, “Pravda”, and “Zavtra”.This work allows us to conclude the feasibility of further study of the representation of government in the Russian-language media of the 1990s. This work allows the reader to conclude that the representation of government in Russian-language media during the 1990s requires further study.