“LANGUAGE OF WRITING” OR “WRITING AS A LANGUAGE IN A SCRIPT”

Analysis and description of some aspects of the content of O.O. Suleimenov’s book “The Code of a Word. Introduction into Universal Etymological Dictionary ‘1001 words’” is carried out in the arcticlereview, which is characterized by innovative approach to the problem of investigation of origin of a word, notion, sign, and pronunciation since the beginning of ancient time. Notion of writing and verbal word with different graphics image and different pronunciation is based on the scientific conception of O.O. Suleimenov, regardless of geographical, national, cultural and language differences. An ancient origin of a word (etymon) is considered as synthesis of four above-listed aspects of origin of a word, which forms common psychological image in human consciousness. The Author of the book defines the following goals: to reveal and describe the world of the code of a word to identify an etymon. Method of double negation (denial of negation) is used in the paper. It furthers departure from well-known linguistic postulates and creating new investigational methods and forming results in new directed conclusion. For instance, a sign is identified as involuntary phenomenon. It is different from Ferdinand de Saussure’s assertion about voluntariness of a sign, which is regarded as normative notion in modern linguistics. We use the method of triple negation (to deny denial of negation) and draw conclusion that sign is both voluntary and involuntary: different nations have different signs of the sun, therefore a sign is voluntary in this sense. But every sign of the sun (in ancient Egyptians, ancient Chinese, ancient Turkic) have origin of a sing (invariant) - circle, semicircle, square i.e. closedness, therefore a sign is involuntary in this sense. O.O. Suleimenov investigates language to reveal etymon deeply and widely than in traditional, philological approaches. It is common of philological, linguistic, historical, philosophic, gnosiological approaches and appropriate scientific generalization using method of denial of negation and five rules, which were developed and introduced by O.O. Suleimenov into the system of scientific research.