Stability and Variability of Ethno-Cultural Stereotypes Transformations (On the Material of Associative Experiment “The Chinese in Russian Imaginary”)

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The article investigates the stabile and variable character of ethno-cultural stereotypes about the Chinese in Russian popular consciousness during ten years. The research material was obtained from two ways. First, relying on the method of O.A. Leontovch the first material was obtained in the experiment from Russian speakers. In 2007 the Government of Russia had taken a questionnaire named as “The China and Russia” and gotten much information; the results are included in this paper. We’ve chosen the one question answer to be second section of our research. By comparing materials of 2007 and 2017, we can make the conclusions: 1) ethno-cultural stereotypes involve good and bad judgment about Chinese people; 2) they are stabile; 3) as time goes by new stereotypes come up; 4) between stereotypes there are causal relationship and contradiction. So, for promoting intercultural communication, we should deeper investigate the problem of stereotype.

About the authors

Runmei Zhang

The Institute of Linguistics, Russian Academy of Sciences

Author for correspondence.

Graduate Student of Department of Psycholinguistics

1/1, Bolshoi Kislovsky lane, Moscow, 125009, Russian Federation


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Copyright (c) 2017 Zhang R.

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