WOMEN’S POWER DRESSING IN THE LIGHT OF THE MANIPULATIVE CAPABILITIESOF THE SPANISH POLITICAL DISCOURSE

The article considers the costume description as a tool of shaping public opinion in the context of the Spanish political discourse. The author focuses on women’s power dressing as an example of how mass media creates the connotative meanings based on initially neutral words in terms of such concepts as Fashion, Protocol and Public intimacy. The study sets out to find out and explain the genesis of these new meanings and their impact on the perception of the person.

political discourse, power dressing, concept, world image, protocol