High Personal Activity and its Sociological MeasurementReview of the book:Muzykant V.L. Psychology and Sociologyin Advertising. M.: RIOR-INFRA-M, 2012. 217 p.

I B Lapshin; Лапшин Игорь Борисович

High Personal Activity and its Sociological MeasurementReview of the book:Muzykant V.L. Psychology and Sociologyin Advertising. M.: RIOR-INFRA-M, 2012. 217 p.

Authors: Lapshin IB¹
Affiliations:
1. Bank Discovery
Issue: No 3 (2012)
Pages: 104-110
Section: Articles
URL: https://journals.rudn.ru/sociology/article/view/6381

Cite item

Full Text

Abstract

This article is a review of the book Psychology and Sociology in Advertising, systematizing the latest developments in sociology and psychology, which can be used in designing and applying the strategy of brand building.

Keywords

advertising communication, business communications, the qualitative and quantitative techniques of sociological analysis

About the authors

I B Lapshin

Bank Discovery

Author for correspondence.
Email: Lapshin.ib@openbank.ru

Департамент коммуникаций; Банк «Открытие»; Bank Discovery

References

Gaidar E.T. Dolgoe vremya. Rossiya v mire. Ocherki ekonomicheskoi istorii. - M.: Delo, 2005.
Ermizina E.V., Puzanova Zh.V. Problemy verbal'noi kommunikatsii v sotsiologicheskom issledovanii. - M.: Izd-vo RUDN, 2009.
Madisson A. Monitoring the World Economy 1820-1992. - P.: OECD, 1995.
Rostow W.W. The Stages of Economic Growth. A Non-Communist Manifesto. - Cambridge: Cambridge University Press, 1960.

Username
Password
Remember me

Forgot password?	Register

Username
Password
Remember me

Forgot password?	Register

Vol 24, No 4 (2024)

High Personal Activity and its Sociological MeasurementReview of the book:Muzykant V.L. Psychology and Sociologyin Advertising. M.: RIOR-INFRA-M, 2012. 217 p.

Full Text

Abstract

Keywords

About the authors

I B Lapshin

References

This website uses cookies