High Personal Activity and its Sociological MeasurementReview of the book:Muzykant V.L. Psychology and Sociologyin Advertising. M.: RIOR-INFRA-M, 2012. 217 p.

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This article is a review of the book Psychology and Sociology in Advertising, systematizing the latest developments in sociology and psychology, which can be used in designing and applying the strategy of brand building.

About the authors

I B Lapshin

Bank Discovery

Author for correspondence.
Email: Lapshin.ib@openbank.ru

Департамент коммуникаций; Банк «Открытие»; Bank Discovery


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Copyright (c) 2012 Lapshin

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