Image within the Context of Social Administration

Cover Page

Cite item

Full Text

Abstract

Image as bright figurative representation about the person, it is necessary for everyone who wishes to be presented in public consciousness, who carries out social authority and social influence. Clause opens methodological bases of image as mechanism of social management. It about essence, preconditions and base theories of image of the public person.

About the authors

V G Gorchakova

The Moscow institute of TV and radio OJSTANKINO

Author for correspondence.
Email: highschool@mitro-tv.ru

The Moscow institute of TV and radio OJSTANKINO

References

  1. Arutyunova N.D. Metafora i diskurs / Teoriya i metafora / Obshch. red. N.D. Arutyunovoi i M.A. Zhurinskoi. - M., 1990.
  2. Gorchakova V.G. Imidzh: rozygrysh ili kod dostupa. - M.: EKSMO, 2007.
  3. Gorchakova V.G. Prikladnaya imidzhelogiya. - M.: Akademicheskii Proekt, 2007.
  4. Losev A.F. Forma. Stil'. Vyrazhenie. - M.: Mysl', 1995.
  5. Losev A.F. Dialektika mifa. - M., 1990.
  6. Lotman Yu.M. Kul'tura i vzryv. - M.: Gnozis; Progress, 1992.
  7. Potebnya A.A. Poeziya. Proza. Sgushchenie mysli / Teoreticheskaya poetika. - M., 1990.
  8. Ortega-i-Gasset Kh. Degumanizatsiya iskusstva. Antologiya literaturno-esteticheskoi mysli / Per. s isp. - M.: Raduga, 1991.
  9. Ortega-i-Gasset Kh. Estetika. Filosofiya i kul'tura. - M.: Iskusstvo, 1991.
  10. Rusnak N.A. Sotsiokul'turnye markery i osobennosti transformatsii obraza i znaka v khudozhestvennom tvorchestve. Diss. ... kand. filos. nauk. - M., 2003.
  11. Uebster F. Teoriya informatsionnogo obshchestva. - M.: Aspekt-Press, 2004.
  12. Khoroshil'tseva N.A. Gendernaya metafora v sovremennoi kul'ture. ... Diss. kand. filos. nauk. - M., 2003.
  13. Yung K.G. Dusha i mif. Shest' arkhetipov. - Kiev: Gos. bibl. upr. delami, 1996.
  14. Yung K.G., Noiman E. Psikhoanaliz i iskusstvo. - Kiev: Vokler, 1996.

Copyright (c) 2008 Gorchakova

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies