The trends of political communication under social modernization

The article considers the trends of political communication under the social-cultural dynamics of post-industrial society; emphasizes the maximization of the political-communicative factor in accelerating social progress; assesses the role of political communicative systems in the causal complex of social transformations; describes the resources of political communication to solve the problems of organization and self-organization of public life; considers the constructive possibilities of political-communicative systems to optimize relations between the state and society on the democratic basis; identifies the role of political communication in the development of civil society. The authors describe two mega-elements in the political communication - mechanics (form) and socionics (content); provide an updated and expanded description of the object and subject of political communication in connection with its structural-functional arsenal (activity, semantic, normative and systemic); explain the optimal mode of information exchange between citizens through the channels of political communication - political discourse and its genres in the public sphere with an emphasis on television talk shows; assess the importance of the moral-ethical aspect for the political sector of public life; compare the same in essence and different in specifics ‘faces of power’ in connection with its functions. The article also identifies political-communicative conditions for the agreement (compromise) between the government and the people on socially significant issues; clarifies the ideological-technological features of the contemporary political communication; defines the “golden ratio” of communication in the political sphere - a managerial decision, and provides positive and negative examples of managerial decisions within the political-communicative transfer; emphasizes the need to construct a political-communicative process as a dialogue between the elite (government) and the masses (people).