Intertextuality of the Small Texts of the French Film Discourse

This article analyses the intertextuality of the functional and pragmatic elements of the film text (film title, synopsis, slogan) that are a direct part of the film text’s semiotic space. The pragmatic orientation of the film title, synopsis and slogan with their main task (targeted audience capture) largely determines the pragmatic nature of intertextual allusions that occur in these film text elements. The purpose of this work is to prove the presence of intertextual connections in the functional and pragmatic elements of the film text and to consider in depth the internal intertextuality of these elements. In the course of the study, we made the following conclusions: the most acceptable for the analysis of the functional and pragmatic elements of the film text is the theory of transtextuality by G. Genette, through which the intertextuality of the film title, synopsis and slogan must be considered on the basis of the paratextuality, metatextuality and hypertextuality. The intertextuality of the functional and pragmatic elements of the film text consists in the interaction of film title, synopsis and slogan with the precedent texts and events, as well as the intertextual connection inside the class of these elements. The internal intertextuality of the functional and pragmatic elements of the film text allows the movie title, synopsis, and slogan to ensure the fulfillment of their main function that is to attract to watch the movie as many viewers as possible.