Publicism in the course of the Russian literature language:from Old Russian literature to internet communications

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The present article briefly studies the formation of Russian publicism and its development till present day in regards to the historic and linguistic aspect. The author distinguishes three stages in publicism formation. The first stage is “historic”. It represents the formation of publicism at the intersection of literary and business languages as the special form of the Russian language that includes the image of the author who is focused on the Russian rhetoric ideal. The author expresses his position and gives evaluation of established facts and these are constitutive features of publicism. The second stage is connected with the development of functional stylistics in national science. It describes and institutionalises the system of functional styles in the Russian language. This system consists of 5 equal styles. The publicistic style is defined through the system of publicistic genre and its peculiar features are social evaluativity, author’s position, the image of the author and journalist and his typology, structure block “adressant/addressee”, ideologeme and so an. The third stage - contemporary times when due to extralinguistic factors (especially the Internet), publicism transforms and adapts to new mediaculture. These transformations affect genre system of publicistic style as well as constitutive features of publicism in general. The author points out the formation of new internet style. The basis of this internet style is a particular type of text - mediatext.

About the authors

Maria Valer’evna Ivanova

Maxim Gorky Literary Institute

Doctor of Philology, Full Professor, Dean at the Federal State Budget Educational Institution of Higher Education the “Maxim Gorky Literary Institute” (Maxim Gorky Institute of Literature and Creative Writing) (Russia). Research interests: theory and history of language, Old Russian language, dialectology, history of Russian literary language, historical grammar, stylistics, language of mass-media. Used to be a visited professor to numerous well- known universities. Author of about 130 scientific publications Tverskoy blvd., 25, Moscow, Russia, 123104

Natalia Ivanovna Klushina

Moscow State Lomonosov University

Doctor of Philology, Full Professor of the Stylistic Chair at the Faculty of Journalism, Moscow State Lomonosov University (Russia). Research interests: stylistics of Russian language, medialinguistics, mediastylistics, the language of mass-media. Author of more than 150 scientific publications. The Head of Stylistics Commission of the International Slavonic scholars Committee (under the UNESCO egis). Mohovaja str., 9, Moscow, Russia, 125009


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Copyright (c) 2018 Ivanova M.V., Klushina N.I.

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