RUDN Journal of Public Administration

The research identifies key problems in the field of correcting and maintaining the image of a political subject in the mass media and deepens the differentiation of concepts from the sphere of political image. Practical recommendations are offered for optimizing strategies and technologies for improving the image characteristics of a political subject using PR communications, visual and verbal components available in the arsenal of practical politicians, which are offered to them by moderators of political image-making processes at the regional level. The results of the study can be used to effectively build the image of a regional politician and develop an image strategy and tactics within the framework of electoral cycles. The factual material, theoretical provisions and conclusions proposed by the authors of the research can be used in teaching elective courses related to political science issues. The results of the study can also be useful in the cultural and educational activities of participants in election campaigns and those interested in the regional political process in modern Russia.

The research is devoted to the coverage of the essence and role of the language policy of Russia at the present stage of development of the state. The author notes that international and domestic historical experience proves the decisive role of the linguistic factor in ensuring stable political development and tangible improvement in the country’s social sphere. The constituent elements of the trends in ensuring the effective system of regulation and development of language policy in the Russian Federation are: the study of the language situation, codification of language norms, determination of the basic principles and ways to improve language policy, as well as the practical implementation of the goals of the policy and the planned program of the state actions in the framework of ensuring national unity.

This research explores the impact of SMM management on the formation of a media education environment in educational organizations, using the “Media сlass in Moscow school” project as an example. The analysis covers SMM strategies, including the use of various content formats, collaborations, live broadcasts, and situational marketing. A synergistic effect was identified, resulting in increased audience engagement and improved educational outcomes by integrating educational and marketing goals. The research results demonstrate that the successful application of SMM strategies fosters the creation of an interactive, motivating educational environment, which in turn enhances students’ digital literacy and media competencies. The significance of this study lies in identifying the key success factors for SMM in education, which can assist educational institutions in effectively utilizing social media to improve the learning process.

This study emphasizes the importance of incorporating storytelling and creative writing courses into pre-professional media education programs, not only as tools for developing literary skills but also as essential components of students’ overall intellectual and creative growth. It highlights the need for more structured and institutionalized literary education in Russia, where such programs are often underdeveloped. In addition to analyzing current teaching methods for both children and adults, the research explores how creative writing can serve as an asset in shaping students’ professional paths, fostering critical thinking, and enhancing their ability to communicate effectively. The study offers new perspectives on existing pedagogical models, suggesting innovative practices that could improve both engagement and learning outcomes in media education.

The study examines the problems of German trade unions related to the ongoing confrontation with the young party of the right-wing spectrum “Alternative for Germany” for several years. Despite the fact that the AfD is an irreconcilable ideological opponent of trade unions, their members show sympathy for the party. The severity of the situation is due not only to the fact that more than a tenth of supporters of professional associations support the AfD in elections, but also to the fact that, as a percentage, trade union members vote more actively for this party than the average German voter. The reasons for the growth of right-wing sentiments among the class of employees are considered. The methods used by trade unions in the ideological struggle are shown, up to direct prohibitions for their supporters on parallel membership in the AfD. In this situation, the trade unions have clearly demonstrated themselves as an independent political actor, but, in our opinion, they have become the losing side in the fight against the AfD. The authors complement existing approaches to the study of the problems of the functioning of German trade unions in the political process in Germany.