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Information and code barriers of advertising text: is mutual understanding in the big city achievable? (based on outdoor advertising in Moscow)
- Authors: Netesina MS1, Voropaeva JA2
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Affiliations:
- Moscow State University of Medicine and Dentistry
- Peoples’ Friendship University of Russia
- Issue: No 4 (2013)
- Pages: 109-116
- Section: Articles
- URL: https://journals.rudn.ru/polylinguality/article/view/2103
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Abstract
The article discusses the barriers — information and code — resulting in the perception of advertising discourse. The texts of outdoor advertising in Moscow are analyzed. It is concluded that the causes of barriers arising from polikode nature of such texts.
About the authors
M S Netesina
Moscow State University of Medicine and Dentistry
Email: dekan-fpk@yandex.ru
The Department of Russian Language
J A Voropaeva
Peoples’ Friendship University of Russia
Email: dekan-fpk@yandex.ru
Faculty of re-training of Russian language teachers
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