Language as a cultural memory verbalized in the concept of building intercultural media discourse

Abstract

In this paper, we tried to identify the language as a cultural memory verbalized in the concept of building intercultural media discourse. Consideration and awareness of their similarities in order to help explain the possibility of building intercultural media discourse in Russia and China, allow the identification of a number of linguistic phenomena between the Chinese and Russian contemporary press, enhance mutual understanding, promote mutual communication and cooperation, in the end increase the ratio to a new level.