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Verbal Influence and Verbal Manipulation (Based on the Data of the Associative Experiment)
- Authors: Schennikova N.V.1, Anipkina L.N.1, Polyakova E.V.1
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Affiliations:
- Peoples’ Friendship University of Russia (RUDN University)
- Issue: Vol 15, No 1 (2018)
- Pages: 76-82
- Section: LANGUAGE CONSCIOUSNESS
- URL: https://journals.rudn.ru/polylinguality/article/view/18106
- DOI: https://doi.org/10.22363/2312-8011-2018-15-1-76-82
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Abstract
The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation of keywords of the advertising text and the formation of stable images of adolescents’ consciousness. The experiment was conducted on the basis of modern television videos. As a result, we came to the conclusion that the effectiveness of advertising depends on a number of factors, including the channel of influence on the recipient. For television advertising is typical the frequency of keywords or a set of tools, thematically related to the keyword.
About the authors
Nina Viktorovna Schennikova
Peoples’ Friendship University of Russia (RUDN University)
Author for correspondence.
Email: ninashenn@gmail.com
PhD, Senior Lecturer at the Department of Russian Language and Intercultural Communication of the Faculty of Humanities and Social Sciences
6, Miklukho-Maklaya str., Moscow, 117198, Russian FederationLada Nikitichna Anipkina
Peoples’ Friendship University of Russia (RUDN University)
Email: lada-i-dima@mail.ru
Candidate in Philology, Assistant Professor, Assistant Professor at the Department of Russian Language and Intercultural Communication of the Faculty of Humanities and Social Sciences
6, Miklukho-Maklaya str., Moscow, 117198, Russian FederationElena Viktorovna Polyakova
Peoples’ Friendship University of Russia (RUDN University)
Email: lelya2008-72@mail.ru
Candidate in Philology, Assistant Professor, Assistant Professor at the Department of Russian Language and It’s Methodology of the Faculty of Philology
6, Miklukho-Maklaya str., Moscow, 117198, Russian FederationReferences
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