No 1 (2013)

The articles of the 1830s, on the problems of drama, NV Gogol spoke about the current crisis in the theatrical life. Author attributes this to the spread of Romanticism. Extremes of a new literary direction of might, in his view, be overcome only by relying on the achievements klassitsi-acoustic theater. Connection with romantic intentions achievements sitsizma drama classes in poetry would help reflect the true theater of life in its national forms. In the 40 years, Gogol, explaining his dramatic works, is based on a metaphorical perception of dramatic action, which was the basis of the classic poetics of theater.

The paper deals with the problem of translation rendering for the title of the medieval Chinese treatise on theory of literature Wen Xin Diao Long (V—VI A.D.) by Liu Xie (C. 465—622). The title has been rendered in many different ways by different scholars, but these interpretations either do not comply with the grammatical system of Ancient Chinese and Russian (or any other target European language), or fail to reflect the philosophical ideas of the treatise author correctly.

Аrticle discloses the presence of Sufi images and motives in the latest poetry of Lacks. As the example the works of three authors have been analyzed: Ibraghim Chayatshinsky, Kosmina Israpilova and Suleiman Musaev. Thus, the “fana” founded in Ibraghim Chayatshinsky’s poetry means the presence of the Sufi theme there. “Fana” is a specific psycophysical state imitating death. And there’s a vast territory for fantasy: Life and Death, Good and Evil, the meaning of Existence, Moral Code, Purification, Repentance, Awakening, etc.

In the article various approaches to concept definition «intertextual space» are considered. Semantic links in structure of art space of stories of L.N. Tolstoy «LANDOWNER’S MORNING» and V.A. Pyetsukh «LANDOWNER’S MORNING» come to light. Techniques of modeling of intertextual space in modern fiction are analyzed.

R. Musel created a novel in which aesthetics of analogues and similarities defines the synthesis of different stylistics. The multi-layered characters of the art world realized the main idea of the novel: “all we have to do only the similarity”.

The article describes the principles of creating advertisement on a commercial radio station “Radio 7”. Analyzes the effectiveness and impact on the listener, the potential consumer, the different means of expression language in spots. The radio uses all forms of advertising: information, games, music, fashion. Tendency failure of the telephone number. Instead, use the Internet sites, company name consonant advertiser. Commercial radio mobile and diverse in its advertising policy.

Article focuses on the child’s perception of advertising and arising in connection with involvement in the communication process, an audience of children, professional and social responsibility of advertisers and journalists.

This work is devoted to the convergence of online media and advertising on the Internet in the modern media systems and transformation of information content offline media in the virtual space of the Internet, called the new media.

The present research is dedicated to the issue of advertising as one of significant systems of culture’s semiotics. In the given piece of work is examined the issue of Chinese advertising content (period of 2007—2008) which on top of everything is directed at giving favorable effect on physical and spiritual health of the nation, as well as at defending dignity and interests of the nation. For which reason advertising is considered as an instrument of transmission of the national culture of PRC. Advertising carries out a task of introducing goods and services, participates in the process of civilization development and succession of the traditional culture and thereby makes the environment for perception of national heritage in the frame of mass media, which we call “subculture of advertising” in the context of the given research.

The scientific work concentrates upon the development of the political advertisement. Based on fundamental researches of different scientists in this field, author investigates in detail the concept of influence of political advertisement on the audience. Upon the whole the subject of political television advertisement is disclosed broadly. Particular attention is paid to the political television advertising based on the examples.