No 4 (2013)

The article is devoted to the problem of reading and understanding History as a literary text in Dmitry Galkovsky’s novel “The Infinite Deadlock”. The main attention is paid to the mobility of the boundaries between historical fact and literary text. The study reveals the interaction of historical and aesthetic elements in the versions of Russian History presented in the novel.

The article dwells on originality of Dmitry A. Pirogov’s novel “Renat and the Dragon” with a special attention paid to the research of narrate characterized by fragmentariness, incompleteness and flickering ambiguity. The author singles out main devices of elusive narration: change of author’s identities, introduction of unreliable narrator, variability and switching to hero’s viewpoint. The author comes to the conclusion that the main principles of the novel are metaliterary character as a distinctive feature of conceptual poetics and activation of reader’s co-creation.

The article finds the connection between the screenplays of Ilya Nusinov and Semion Lungin and the term “carnival”, introduced by M.M. Bakhtin. Finding the carnival features in the plots and images of the screenplays “Bez strakha i upreka”, “Vnimaniye, cherepakha!” and “Telegramma” author concludes that the screenwriters have their own individual conception of the child image and themes of childhood.

The author analyzes writings of Arts and Crafts Movement leaders, American journalism, publicistic and artistic works of Russian writers of the beginning of the 20 th century. It is shown that at the beginning of the 20 th century humanistic ideas of the Renaissance became relevant once again. Basing on the material of udarniks’ writings influence of these ideas on the development of documentary literature of the late 1920s — 1930s is discussed.

The article is devoted to the works of M.A.Osorgin from the position of his own specific cosmism philosophy. We prove that the writer didn’t follow the idea of natural philosophy, which is often attributed to him. He had his own approach, which consists in the vision of the world universality, the equivalence of small and great.

The article elaborates the ways to consider the mass communication theory as an open system including modern trends enriched by national, western and eastern concepts and approaches. Focus is made on national thinkers’ contribution to evolution of views on dialogue communication, on principles of stratagem thinking of oriental philosophers and their application in modern theories of mass communication.

The article considers the advertising war as a unique phenomenon in the mass communication provides a definition of an advertising war, specifics of the advertising text. Due attention is paid to verbal-visual mechanism of creation of the discourse of advertising wars, linguistic methods of delivering content, description, genre and stylistic peculiarities of advertising product.

The atricle touches upon the pecularities of formation and implementation of Moscow informational policy.