RUDN Journal of Studies in Literature and JournalismRUDN Journal of Studies in Literature and Journalism2312-92202312-9247Peoples’ Friendship University of Russia named after Patrice Lumumba (RUDN University)4352Research ArticleMass communication theory as an open systemBerezinV Mliteratura1@mail.ruPeoples’ Friendship University of Russia150420134929907092016Copyright © 2013,2013The article elaborates the ways to consider the mass communication theory as an open system including modern trends enriched by national, western and eastern concepts and approaches. Focus is made on national thinkers’ contribution to evolution of views on dialogue communication, on principles of stratagem thinking of oriental philosophers and their application in modern theories of mass communication.communicationsemioticstransactionplaystratagem thinkingsocial actionsobornost (rus.)culture dialogueкоммуникациясемиотикатрансакцияиграстратагемность мышлениясоциальное действиесоборностьдиалог культур