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The loyalty of the audience of TV Channel Domashny and instruments of branding
- Authors: Nelikaeva OY1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 4 (2013)
- Pages: 87-91
- Section: ARTICLES
- URL: https://journals.rudn.ru/literary-criticism/article/view/4351
- ID: 4351
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Abstract
In this article we are discussing the loyalty of the audience of TV Channel Domashny and instruments of branding. TV Channel attains the loyalty of television viewers not only by themed programmes but by means of PR and advertising campaings to which CTC Media pays great attention.
About the authors
O Y Nelikaeva
Peoples’ Friendship University of Russia
Email: capricorn2006@yandex.ru
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