Vol 23, No 1 (2018)

The article is devoted to the study of dramatic relationship between Blok and his father. Unlike the previous researchers who described the father’s role in the poet’s life as insignificant and negative, the author of this article claims that there were some covert spiritual bonds between the father and the son. To prove this statement the author provides the readers with a wide scope of material, including epistolary evidence (Blok’s letters describing his father), reminiscences of relatives, acquaintances, students of the Warsaw professor, notes with his bright scientific ideas. The author arrives at the conclusion that there was a deep affinity between the father and the son which served a conceptual basis for the poem “Retribution” at which the poet was working till the last days of his life.

The article investigates the phenomenon of the letter and the word in the essay “The keys of Mary” (1918) written by A.S. Yesenin and the short-story by M.P. Shishkin “Calligraphy Lesson” (1993), and also in his essay “The Saved Language” (2001). The given articles reveals common and opposite theses between art and linguistic concepts proposed by Serguey Yesenin, a poet of the Silver Age, and Mikhail Shishkin, a writer of the XXI century: they both see the letter as a microcosm, point out the anthropological perception of the letter, and emphasize the creative potential of the word. Yesenin and Shishkin correlate the “living life” of the word with a consistent action, in which there is a beginning, a climax, a conclusion. The plot of “Calligraphy Lesson” develops following the graphic logic of the letter, the narrative about the life of the law writer is moving towards a full-stop. In the “Keys of Mary”, on the contrary, the alphabet plot develops as a story of individual: from the intuitive perception of self to self-discovery. With the explicit anthropological sense of the alphabet, both Yesenin and Shishkin establish their hierarchy of values where a person doesn’t play the main part. Letters and words in the Yesenin and Shishkin’s aesthetic system go far beyond the limits of their cognitive functions. Both Yesenin and Shishkin develop the idea of a word as national cultural memory. The philosophy of the words as presented by both writers is considered as following the stylistic tradition of Epiphanius the Wise.

In article the report at the International scientific conference “the Theatre of revolution” (Cold read - 2017). We are talking about specific theatricalisation of reality, characteristic for the revolutionary and totalitarian era, as well as on the reflection and prediction of these processes in early Soviet prose. Found a “mystery code” and “code ballet” as a genre Dominante individual scenes or the text as a whole in the works of E. Zamyatin and A. green. The staging of a particular type determines the form of expression of author’s position and overall artistic language epic of the analyzed texts.

The article justifies the obligatory and actuality school education of contemporary child’s book as a “key mediatext of culture”; revealed the reasons of the underestimation of child’s literature formed in society; describes the contemporary processes that go in child’s book business; proved the necessity of development informative politics elaborate at government level. The novelty of the research consists in the exposure of basic negative tendencies, that led Russia’s loss of status not only “the most reading country of the world” but also simply “reading country”, in the proposals by the author the concrete measures for the improvement of situation in area of reading and child’s national book industry. A scientific value presented the generalizations and conclusions, done by the author who based on the study of specific properties of contemporary child’s and teenage literature, in particular: its “ovzroslenie” - “written for children as for adults” - attraction to journalism, genres deflections, structural changes of texts, violation of logic narrative and composition and other.

The article deals with classification and analyze of various types of grotesque in the novels of a distinguished English prose writer Charles Dickens. Grotesque is considered as a key method of humor. It combines as well as humorous and satirical goals. Despite the fact that grotesque uses broad exaggeration and reduces psychological accuracy, Charles Dickens managed to make this technique a harmonious part of the imaginative world of his realistic novels. We take for our analyse the early novels as well as examples of mature literary works (“The Posthumous Papers of the Pickwick Club”, “The adventures of Oliver Twist”, “Dombey and Son”, “David Copperfield”, “Great Expectations” etc.).

The article examines the current state of publicism, are determined by its high significance in the life of society and trends. The phenomenon known today as “publicism” exists in the culture of Russia for over three centuries. However, in discussions about “publicism”, its functions, methods, forms and possibilities of continued existence, still there are ambiguities. To some extent his is due to the incompleteness of theoretical understanding of this phenomenon. This is what motivates the author of this article, a critical look at the existing theoretical understanding of “publicism” and to present a new systemic vision of this phenomenon as a more fundamental and robust phenomenon than previously thought, which is the conceptual novelty of the article and its scientific value, because it opens new directions in the study of “publicism”, the implementation of which will lead to further research to clarify its nature, forms, and types. The article also identifies the situational socio - political factors hindering the existence anddevelopment of “publicism” in the modern information space of Russia. Overcoming them will contribute to the further development of journalistic creativity.

The question of corporate social responsibility of public relations especially in crises continues to be timely, as highlighted by recent controversies on this topic. Coming to terms with cases such as these relies on the task of defining corporate social responsibility, and more broadly figuring out which aspects of the PR’s social responsibility can be feasibly regulated. This study aimed to identify the concept of corporate social responsibilityin crises for the public relations departments of MTN and MTS, and the activities and programs implemented by these two companies to reflect their concept of corporate social responsibility towards their publics and community.