Corporate social responsibility (CSR) of PR in Syrian ang Russian telecommunication companies in crisis. A comparative analytical study on communication activities of MTN and MTC companies

Cover Page

Cite item


The question of corporate social responsibility of public relations especially in crises continues to be timely, as highlighted by recent controversies on this topic. Coming to terms with cases such as these relies on the task of defining corporate social responsibility, and more broadly figuring out which aspects of the PR’s social responsibility can be feasibly regulated. This study aimed to identify the concept of corporate social responsibilityin crises for the public relations departments of MTN and MTS, and the activities and programs implemented by these two companies to reflect their concept of corporate social responsibility towards their publics and community.

About the authors

Valerii Leonidovich Muzykant

Peoples’ Friendship University of Russia

Author for correspondence.

Doctor of sociology, professor of Department of Mass communication

Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198

Fadi Mfarrej

Peoples’ Friendship University of Russia


applicant of Department of Mass communication

Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198


  1. Lopez M., Garcia A. & Rodriguez L. (2007). Sustainable development and corporate performance: A study based on the Dow Jones Sustainability Index. Journal of Business Ethics. 75. 285-300.
  2. Malini M. (2006). Corporate social responsibility in emerging economies. Journal of Corporate Citizenship. 24. 20-22.
  3. Lewicka-Stralecka A. (2006). Opportunities and limitations of CSR in the post-communist countries: Polish case. Corporate Governance. 6(4). 440-448.
  4. Jenkins H. (2006). Small Business Champions for Corporate social responsibility. Journal of Business Ethics. 67. 241-256.
  5. Dulaimi Abdul Razzaq Mohammed. (2011). Public Relations and Human Engineering. Amman: Dar Al Masirah for Publishing, Distribution and Printing.
  6. Durrat Majali, Abd al-Bari Ibrahim Durrat & Nabil Khalif al-Majali. (2010). Public Relations in the 21st Century: Theory and Practice: Systematic and Strategic Approach. Amman: Dar Wael Publishing and Distribution.
  7. Mackey A., Mackey T.B. & Barney J.B. (2007). Corporate social responsibility and firm performance: Investor preferences and corporate strategies. Academy of Management Review. 32(3). 817-835.
  8. Tebo P.V. (2005). Building business value through sustainable growth. Research Technology Management. 48(5). 28-32.
  9. Heugens P. & Dentchev N. (2007). Taming Trojan horses: Identifying and mitigating corporate social responsibility risks. Journal of Business Ethics. 75. 151-170.
  10. Black L.D. & Hartel C.E.J. (2003). The five capabilities of socially responsible companies. The Journal of Public Affairs. 4. 125-144.
  11. Jamal Rasem Mahmood & Ayad Khairat Moawad. (2005). Public Relations Department Strategic Approach. Amman: Dar Al Raya for Publishing and Distribution.
  12. Al-Jawhar Muhammad Naji. (2004). Public Relations: Principles and Applications, Contemporary Perspective. Cairo: Al-Qalam for Publishing and Distribution.
  13. Sultan Mohamed Sahib. (2011). Public Relations and Communication Means. Amman: Dar Al Masirah for Publishing, Distribution and Printing.
  14. Werther W.B. Jr. & Chandler D.A. (2006). Strategic corporate social responsibility. New York: Sage Publications.
  15. Harbi Habas Raja. (2012). Public Relations and Senior Management Amman: Osama House for Publishing and Distribution.
  16. V moskovskoy seti MTS sboy, u abonentov problemy s dozvonom. URL: russia/359187 (date of access: 06.11.2017).
  17. URL: (date of access: 06.11.2017).
  18. Sboi u «MTS». URL: (date of access: 06.11.2017).
  19. (date of access: 06.11.2017).
  20. (date of access: 06.11.2017).
  21. (date of access: 06.11.2017).
  22. Kompaniya MTS izvinilas’ v Tvitter za sboi svyazi v Peterburge i Lenoblasti. URL: http://www. (date of access: 06.11.2017).

Copyright (c) 2017 Muzykant V.L., Mfarrej F.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies