The article suggests the analysis of invariable parts of speech in terms of their paradigmatics. For example, adverbs are devoid of a morphological paradigm, i.e. a system of wordforms. However, they can be considered to be in possession of positional, contextual and communicative paradigms.

The paper deals with the names-precedents of the Chinese discourse. The names-precedents mean names which are connected with the widely known text or with situation-precedent and are known to every member of the Chinese lingvocultural community.

The article is dedicated to the analysis of some similarities and differences in the texts of user manuals and position/department instructions as a communicative system of speech elements presenting a conjugate model of information sender and receiver.

In this particular work certain social factors are described stating the stage of interference from the side of native languages in the speech of African francophones.

This article deals with the problem of female gender stereotypes in French advertising texts. On the ground of the practical analysis of advertising texts published in some modern French periodicals, we managed to expose and define general and national-cultural female gender stereotypes fixed in collective consciousness of the French.

The article is devoted to the social aspect research of onomalexeme meaning.