The significance of errors induced by the focus group method implementation (the results of the survey research)

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Abstract


The paper examines the empirical survey research devoted to the analysis of errors and difficulties emerging in the process of the focus group method implementation in case sociological and marketing research. The possible errors hierarchical classification is provided as well as schematic guidelines are outlined which can be instrumental in preventing their rise in the process of the practical implementation of the method.


I V Chekhovskiy

Peoples' Friendship University of Russia

Author for correspondence.
Email: chekhovskiy_iv@pfur.ru

Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia

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