Text Creolization as the Way to Change the Text Perception

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The article presents the findings of the psycholinguistic experiments based on the semantic differential technique. The experiments’ objective was to identify the effect of illustration on a verbal text perception. We compared the respondents’ assessment of verbal texts and illustrated texts (with illustrations in major and minor color schemes). The data analysis reveals seven factors: Assessment , Naturalness , Strength , Imagery , Romanticism , Dynamism , Commonality . We identified the illustrations parameters affecting the assessment of creolized texts: adding any illustration, the illustration color scheme matching the verbal text content, the color scheme naturalness, the illustration color scheme matching the text emotional and semantic dominant, the use of minor color scheme. The most pragmatic potential was identified in the parameter “(non)matching the color scheme with the semantic dominant of the text” (it is important for the assessment of five out of seven factors). We found that both conformity ( Strength factor assessment) and inconsistency (for Dynamism , Imagery , Romance , Evaluation factors assessment) can be significant. The text creolization increases its Imagery and changes Romanticism factors. The color scheme matching the image content increases the text Naturalness assessment, and an unnatural color scheme decreases it. There was a decrease in Assessment if a minor color scheme was used.

About the authors

Irina V. Vashunina

Russian Foreign Trade Academy

Author for correspondence.
Email: vashunina@yandex.ru
4a, Pudovkina street, Moscow, 119285, Russian Federation

Associate Professor, Professor of the Department of Romano-Germanic Languages

Alexander A. Nistratov

Moscow State University

Email: a.nistratov@mail.ru
11, Mokhovaya street, Moscow, 119009, Russian Federation

Researcher, Department of Psychology

Evgeny F. Tarasov

Russian Academy of Sciences

Email: eft35@mail.ru
D. 1, p. 1, Bolshoi Kislovsky per., Moscow, 125009, Russian Federation

Doctor of Philology, Professor, Head of the Department of Psycholinguistics


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Copyright (c) 2019 Vashunina I.V., Nistratov A.A., Tarasov E.F.

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