Verbal Influence and Verbal Manipulation (Based on the Data of the Associative Experiment)

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Abstract


The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation of keywords of the advertising text and the formation of stable images of adolescents’ consciousness. The experiment was conducted on the basis of modern television videos. As a result, we came to the conclusion that the effectiveness of advertising depends on a number of factors, including the channel of influence on the recipient. For television advertising is typical the frequency of keywords or a set of tools, thematically related to the keyword.


About the authors

Nina Viktorovna Schennikova

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
Email: ninashenn@gmail.com
6, Miklukho-Maklaya str., Moscow, 117198, Russian Federation

PhD, Senior Lecturer at the Department of Russian Language and Intercultural Communication of the Faculty of Humanities and Social Sciences

Lada Nikitichna Anipkina

Peoples’ Friendship University of Russia (RUDN University)

Email: lada-i-dima@mail.ru
6, Miklukho-Maklaya str., Moscow, 117198, Russian Federation

Candidate in Philology, Assistant Professor, Assistant Professor at the Department of Russian Language and Intercultural Communication of the Faculty of Humanities and Social Sciences

Elena Viktorovna Polyakova

Peoples’ Friendship University of Russia (RUDN University)

Email: lelya2008-72@mail.ru
6, Miklukho-Maklaya str., Moscow, 117198, Russian Federation

Candidate in Philology, Assistant Professor, Assistant Professor at the Department of Russian Language and It’s Methodology of the Faculty of Philology

References

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  5. Lurija, A.R. 2012. Lekcii po obshhej psihologii [Lectures on General Psycology]. St. Petersburg: Piter. Print. (in Russ.)
  6. Pirogova, Ju.K. 2001. Implicitnaja informacija kak sredstvo kommunikativnogo vozdejstvija i manipulirovanija (Na materiale reklam i PR-soobshhenij) [Implicit Information as a Tool of Communicative Impact and Manipulation. (On the Material of Advertising and PR-messages)]. Problemy prikladnoj lingvistiki, RAN. In-t jazykozn. Moscow. S. 209—227. Print. (in Russ.)
  7. Shhennikova, N.V. 2016. Vlijanie reklamnyh tekstov na jazykovoe soznanie sovremennogo podrostka (13—15 let): Psiholingvisticheskij aspect [The Influence of Advertising Texts on the Linguistic Consciousness of a Modern Teenager (13—15 years): Psycholinguistic Aspect]. PhD Diss. Moscow: MGOU. Print. (in Russ.)

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Copyright (c) 2017 Schennikova N.V., Anipkina L.N., Polyakova E.V.

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