The Focus-Group Method: Stages of the Research

Cover Page

Cite item

Abstract

In this article the author examines the full stage-by-stage algorithm of implementing his research based on the focus-group method and including the whole cycle — from receiving the request for research to presenting the final report. Special attention is given both to carrying out the works and procedures, and to preparing the records essential in fulfilling a practical research project.

About the authors

I V Chekhovsky

Peoples’ Friendship University of Russia

Author for correspondence.
Email: ivanche222@yandex.ru

Sociology Chair

References

  1. Aimautova N.E. Vzaimodeistvie sotsiologa s zakazchikom. — M.: RUDN, 2009.
  2. Bogomolova N.N., Folomeeva T.V. Fokus-gruppy kak metod sotsial'no-psikhologicheskogo issledovaniya. — M.: Magistr, 1997.
  3. Kryuger R., Keisi M.E. Fokus-gruppy. Prakticheskoe rukovodstvo / Per. s angl. T.V. Klekoty, A.I. Moroza. — M.: ,Vil'yams, 2003.
  4. Mel'nikova O.T. Metodiki i tekhniki fokus-gruppovogo issledovaniya // Sotsiologiya: 4M. — 2007. — № 24.
  5. Mel'nikova O.T. Fokus-gruppy v marketingovom issledovanii: Metodologiya i tekhniki kachestvennykh issledovanii v sotsial'noi psikhologii. — M.: Akademiya, 2003.
  6. Mel'nikova O.T. Fokus-gruppy: Metody, metodologiya, moderirovanie. — M.: Aspekt Press, 2007.
  7. Straus A., Korbin Dzh. Osnovy kachestvennogo issledovaniya: obosnovannaya teoriya, protsedury i tekhniki / Per s angl. i posleslovie T.S. Vasil'evoi. — M.: Editorial URSS, 2001.
  8. Yadov V.A. Strategiya sotsiologicheskogo issledovaniya. Opisanie, ob"yasnenie, ponimanie sotsial'noi real'nosti. — M.: Dobrosvet, 2001.
  9. Feldwick P., Wenstanley L. Qualitative recruitment: policy and practice // The Market Research Conference. — 1986. March.
  10. Gordon W., Langmaid R. Qualitative market research. A practitioner’s and buyer’s guide. Aldershot: Gower, 1988.
  11. Krueger R.A. Analyzing and reporting focus group results. Focus group kit. Thousand Oaks: Sage, 1998. Vol. 6. № 143.
  12. Krueger R.A., Casey M.A. Focus groups: A practical guide for applied research. Sage Publications, Thousand Oaks: London-New Delhi, 2000.
  13. Mason J. Qualitative researching. — L.: Sage, 1996.
  14. Morgan D.L. Focus group as qualitative research. — Newbury Park, Sage Publications, 1988.
  15. Silverman D. Doing qualitative research. A practical handbook. — L.: Sage, 2000.
  16. Stewart D.W., Shamdasani P.N. Focus groups. Theory and practice. — L.-N.Y.: The International Professional Publishers, 1990.
  17. Strauss A. Qualitative analysis for social scientists. — N.Y.: Cambridge University Press, 1987.

Copyright (c) 2012 Chekhovsky

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies