The use of nonverbal information in a focus group research

Cover Page

Cite item

Full Text

Abstract

The article identifies the possibilities and the necessity to analyze the nonverbal reactions in the focus groups studies. The authors analyze the key nonverbal expressions of the respondents in the focus group research, the possibilities of their interpretation, as well as the problems of their identification and evaluation. Thus, the authors focus on the group dynamics and gestures as specific features of the focus groups.

About the authors

Zh V Puzanova

Peoples’ Friendship University of Russia

Email: pouzanova@rambler.ru
Sociology Chair

I V Chekhovskiy

Peoples’ Friendship University of Russia

Email: ivanche222@yandex.ru
Sociology Chair

T I Larina

Peoples’ Friendship University of Russia

Email: latina989@mail.ru
Sociology Chair

References


Copyright (c) 2016 Sociology



This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies